by Begonia Benguet | May 21, 2024 | #Influencers
As the glamorous Cannes Film Festival is in full swing, the spotlight is not only on the films and stars walking the red carpet. This year, a new category of celebrities is making waves in the film industry: influencers. These social media celebrities are redefining...
by Barbara MUTANI | Apr 29, 2024 | #Influencers, #Tips, Uncategorized
Let’s start with a straightforward question: does your brand create content for social media? Probably yes. The posts, stories, and reels published by your brand compete with millions of other content for your audience’s attention. But, in this battle for...
by Begonia Benguet | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
by Pamela KESNER | Apr 15, 2024 | Uncategorized
Cosmetic Brands Leverage Influencer Marketing to Tackle New Challenges In the dynamically changing cosmetic industry, brands face challenges that require innovative marketing approaches. Rapidly evolving trends, increasing consumer expectations regarding transparency...
by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Barbara MUTANI | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Juliette Maumelat | Mar 4, 2024 | #Trends
Boost Your Brand’s Impact with Influencer Campaigns During Seasonal Events Seasonal marketing has become a cornerstone strategy for brands seeking to connect with consumers on a deeper level. From Christmas to Halloween, and everything in between, these seasonal...
by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
Recent Comments