by Natasha DUIC | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Juliette Maumelat | Mar 4, 2024 | #Trends
Boost Your Brand’s Impact with Influencer Campaigns During Seasonal Events Seasonal marketing has become a cornerstone strategy for brands seeking to connect with consumers on a deeper level. From Christmas to Halloween, and everything in between, these seasonal...
by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
by Pamela KESNER | Jan 29, 2024 | #Trends, Uncategorized
Artificial Intelligence (AI) is revolutionizing influencer marketing, opening new perspectives for brands in terms of precision and effectiveness in their promotional activities. AI enables a deeper understanding and better reach of target audiences through data...
by Juliette Maumelat | Jan 23, 2024 | #Trends
Bye 2023: Winning Influencer Marketing Strategies for 2024 This article might give you some directions if you’re still reflecting on your New Year’s resolutions. It involves a retrospective look at the past year to identify successes and areas for improvement. The...
by Barbara MUTANI | Jan 16, 2024 | #Trends
Today we continue analysing influencer marketing trends for 2024. Last time we talked about fostering brand communities, while today we will look at why cross-platform content has become so important for brand strategy. No longer confined to the boundaries of a...
by Pascale VIGENER | Dec 19, 2023 | #Insights
This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
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