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The new guy

There’s a new addition to the trnd team. Ladies and Gentlemen, welcome Adam, our Business Development Manager

Trnd: Hi Adam

Adam: Hi guys!

Tell us where you’re from and where do you call home?

I grew up around Kingston-upon-Thames, a beautiful market town surrounded by parks and stacks of history. There is a stone outside the guildhall, the Coronation Stone, where seven Anglo-Saxon kings were crowned – the first in 925 AD! I’ve lived in some great (and some not-so-great) places but will always feel at home strolling along the riverside in Kingston.

What do you do here at trnd?

I look after the business development here at trnd, making sure that we are continually able to provide our trndsters with amazing campaigns. I spend my days meeting with some really interesting people from exciting companies – from pet food to car tyres, air fresheners to shampoo! I love the fact that, thanks to our community, our service is so powerful and delivers amazing results.

And, what do you do when you’re not at trnd?

I love to travel and am a bit of a history nerd. I enjoy getting lost in the backstreets of foreign cities – from weekend city breaks to longer term more exotic places. I remember wandering the backstreets of Cuban cities with my wife who, being a school teacher, took out small packs of colouring pencils and gave them to groups of kids we saw playing in the streets - seeing the happiness in their faces was great!

This is the serious bit, if you could only eat one thing for the rest of your life, what would it be?

That’s a tough question, I guess that with my sweet tooth it would have to be Sicilian Cannoli. Wonderful crisp fried biscuits rolled into a tube and stuffed with a cream ricotta filling. They would need to be pistachio (obviously). Failing that it would need to be Sushi… I guess anything I could pick-at… I’m a real grazer when it comes to eating!

Tell us a joke

I once heard a guy playing Dancing Queen on the digeridoo. I remember thinking ‘that’s abbaoriginal’.

@all: Say hi to Adam folks!

Changing the scenery

You may have noticed that things are looking a little different on the trnd site, that’s because we’ve had a facelift!

This snazzy new site has been mobile optimised, meaning it reads a lot better on your phone. Let’s face it, most of us access the internet from our smart phones more often than we do from a laptop or PC anyway. We think it's more social too and now you can share any blogs, top trnds or project pages on your social media channels if you wish to.

Everything that you liked about our old site - project pages, toptrnd etc. is still there but now it's easier to navigate and when you're on projects you'll be able to upload pictures and share your thoughts with the brand quicler and more easily than ever before.

Our tech gurus are also working on a trnd app so we will let you know once that’s live. In the meantime, have a look around and let us know what you think. We're still tinkering so if you spot anything that you really love (or any glitches) then let us know!

@all: Do you like our new site?

Battling stereotypes

The Advertising Standards Alliance are working on changing the gender stereotypes used in advertising - about time!

Battling sterotypes The Geena Davis Institute (yup, that's actress Geena Davis) found that men are four times more likely to be used in adverts than women and are more often portrayed as leaders.

You don’t have to cast your mind back all that far to remember hoards of scantily clad women flocking around a fully clothed man wearing the right deodorant or multitudes of pinny-wearing women getting to work on the household chores! But, it’s not just women who suffer, men are often portrayed as hapless fools unable to perform the most basic household chore.

Some brands have been on board for a while now; Unilever launched an ‘Unstereotype’ initiative aimed at getting brands to portray people more realistically and brands such as P&G, Mars and Google all got involved.

We think this is a step in the right direction (we know plenty of men who are great at household chores and plenty of women who go out to work every day thankyouverymuch!) but we want to hear from you.

Are you a man who stays home and looks after the baby? Or a woman who is working your way up the career ladder? Maybe you're a stay-at-home Mum and could not be happier?

@all: Should advertisers stereotype less?

The GOTeux Tapestry

Here at trnd, we like to call out an interesting or unique advertising campaign when we see one and they don’t come much better than this: the Tourism Ireland board have created an immense tapestry recreating every single scene from Game of Thrones so far!



A millions miles away from the cut price Eiffel Towers and Barcelona fridge magnets, this campaign is definitely one for the ‘clever marketing’ pile!

The tapestry was created over three months to celebrate the first six seasons of Game of Thrones and depicts every key scene and character. It was designed by artists and illustrators and then handwoven using linen from Northern Ireland’s last surviving linen mill.

And what’s more, it’s a work in progress! With every new episode, the tapestry will grow, reaching to 250 feet by the time the series ends!

It's currently being exhibited at the Ulster Museum but for a sneaky peak, check this site out.

@all: What do you think? Do you want to visit Northern Ireland to take a look?

New girl in town

There’s a new girl in town and we thought it was time you guys got to meet her. Ladies and gents, meet Hayley!

This is how Hayley would look if she'd stuck with those karate lessons!

Trnd: Hi Hayley

Hayley: Hi!

Where are you from and where do you call home?

I’m from Chandlers Ford which is the ‘suburbia’ between Winchester and Southampton. It’s quite peaceful, and also where I’d call home.

What do you do at trnd?

I’ve just started so at the moment a bit of everything! My official job title is: Graduate Marketing Intern.

What do you do in your spare time?

I do LOTS of things in my spare time but don’t tend to stick at anything for too long! In the past my hobbies have included karate, tennis, and guitar but I don’t do any of them anymore! Right now, I'm a bit of health and fitness fanatic. Actually, I guess my love of cooking has been present throughout all of my phases! I also love a good bike ride and the odd day festival.

If you could only eat one thing for the rest of your life, what would it be?

Nooo, don’t make me choose! I’d like to say one of my favourite meals, although I’d 100% get bored and end up hating it. So I’ll go with something plain and nutritious like scrambled eggs on toast!

What's your fave joke?

What’s the most common type of owl in the UK? --A tea towel

Love it!

@all: Say hi to Hayley folks!

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