3 reasons why we’re better at marketing than the advertisers!

There’s no escaping it, advertising is EVERYWHERE but more and more, it’s us customers who have the power. We can skip ads we don’t want to watch and flick the channel during ad breaks if we want to. Here are three reasons why we’re better at marketing than the ad agencies!

We're on hand to advise on the best cake to go with our pal's coffee!

1. We’re where the adverts can never be, in the real world!

It might feel like we live our lives on our phones but in reality most of our conversations happen in the real world. The truth is, we’re sitting next to our pal as she says she wants to try a new shampoo or watching our partner struggle as they try to find something that’s right for them. As a trnd expert, we’re there with our friends to help them make the right decision for them.

2. We’re authentic

This is a buzzword in marketing these days but our friends and family know that if we recommend a product then we mean it. We wouldn’t tell a mate about a great new moisturiser unless we knew it really worked. Our friends are far more likely to take our advice over a celeb on TV (who we don’t really believe uses the products they’re selling anyway!).

3. We know who needs what

There’s probably no point telling your dad about the latest self-tanning cream and no point telling your feline-obsessed friend which dog food is best. Unlike TV ads which show everything to everyone, we’ll only tell our pals what they want to know.

A personal recommendation is the most trustworthy form of advertising and we’re the people to do it!

8 Comments

KJHellens • 14/06/2017 - 16:30

I love trying the latest products then telling my friends and family about the products I think they'd like to try! My mam in particular always appreciates a recommendation (and a free sample if there's one going!)

Lucky_Orlando • 17/06/2017 - 04:03

I'm really enjoying the Iams test, not personally sampling the chicken biscuits ! but feeding my cats and sharing treat size bags with cat-loving friends. Its always nice to have a sample or a coupon to offer alongside a recommendation and they and the opinion sheets can be a good way of starting a conversation in a group, I have found friends with cats are pretty eager to chat about them and their funny little ways, likes and dislikes.

Cobweb • 19/06/2017 - 11:14

I couldn't apply for the Iams test as my cats don't like that brand (fussy felines!). However, the dry shampoo with conditioner sounds like something any female would love!

Wiccashell • 20/06/2017 - 09:49

Excited to hopefully be chosen to try new batiste! Fingers and toes crossed!!!! X eeeekkkkk😄

adele_red4life • 20/06/2017 - 20:14

Oh I have to agree, I much prefer and trust the word of the people I know and respect, over influencers such as celebrities for example. I think that advertising is so encompassing but for me, a recommendation from a friend or family member would drive me to purchase a product or use a service much more than an 'expert.'

Nikki77 • 23/06/2017 - 15:22

I love talking to people I'm a member of many groups such as dog training classes, dog walking group a knit and crochet natter groups plus a lot more to many to mention but the point is I love trying new products and giving my opinion on all matters of subjects online face to face in groups , I love meeting new people and telling them all about whatever product I'm testing.

Nikki77 • 23/06/2017 - 15:25

Fingers crossed I get picked for the new up coming test of Batiste,I could do with the help and like I said in my last comment on the blog I just love telling people about products and companies anything I've tried and it works then I will go all out to tell anyone that will listen to me lol

babeliscous81 • 23/06/2017 - 16:53

I am sooooo excited to hopefully come aboard to test the New Batiste products! I really do love them & use these products all the time.
They smell absolutely gorgeous & always give me confidence after spraying Batiste onto my dull, (couple of days) of unwashed hair. Sometimes life is busy & you haven't got time/energy so this is brilliant as a temp pick me up.

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