Are you an influencer?

‘Influencers’ are the latest big thing in marketing, but where do you fit in? We thought we’d follow up on last week’s blog by explaining exactly what an influencer is and where we fit into the mix.

Are you an expert amongst your pals? Are you the person your friends come to when deciding what to buy?

Celebrity Endorsement

We’ve all seen these on TV before. A big name Hollywood actress claims to use the same shampoo as the rest of us. Or a major pop star can’t get enough of a yoghurt from Tesco. Some brands opt for celeb endorsements to make their ads standout from the crowd. Personally, we’d trust our mate over a megastar being paid megabucks.


These guys have only been around for the last few years. They are those tweeters, Instagram-mers and youtube-ers who have millions of followers and post about what they know. They tend to have loyal followers (think Zoella for fashion and beauty or Deliciously Ella for super healthy foods). They’ll often work with brands that they think are relevant to their followers.


You might even fall into this category. Micro-influencers tend to have upwards of 2,000 followers on social media and will often post about products that they love. Some will work with brands to spread their message.

Everyday influencers

At trnd, we know the importance of Everyday Influencers and as you’re reading this, you probably will too. An everyday influencer is someone who is seen as a bit of an expert by their friends on a certain topic. Our boss Becky, knows all about fashion and PM Ollie knows all about the latest tech. If you’re someone that your pals will turn to when they need advice on making a purchase (maybe that’s cat food or the latest dry shampoo) then you fit into this category.

Which category do you fit into?

@all: What are you an expert on?


Raisa89 • 20/06/2017 - 17:45

I would like to become an influencer, I love to cook healthy alternative vegan food with my son. I am hoping to post more of me and my son and Baking very soon.

adele_red4life • 20/06/2017 - 20:07

Very informative. I'd love to be an influencer, I do blog but I haven't built up a massive following yet so I am often overlooked for campaigns at the moment. Yet I agree with you, I am much more likely to look at the opinions and reviews of 'normal' people that I can relate to and whom I feel are like myself.

If I had to say I was an expert on anything it would the following: reality television, literature and books in general, music and health and beauty products.

Zante • 21/06/2017 - 08:34

I love to cook from scratch most days and love using new ingredients and recipes. I am always scouring the internet, cook books and my brain for new tasty food for myself and partner.
I am quite an expert on dog food and treats. I have two dogs and a cat which are fussy eaters and they have regular brands of food that I trust. However, Iams is now the favourite with Oscar as during this test he has just loved it and so this is now added to my regular brand of food.

Fairybug • 21/06/2017 - 12:29

I want to become an influencer. I'm passionate about health, beauty, lifestyle and guinea pigs!!

Toria9787 • 23/06/2017 - 11:00

I'd be one happy bunny to become an influencer. I'm an open minded, fly by the seat of my pants party girl who masquerades as a normal housewife and mum during the week day. Being a mum demands an intrest in healthy food, anything to keep the munchkins happy, healthy and occupied. BUT we all need and let's face it us good mums deserve a little me time too, so anything fun or that's going to help me feel beautiful , relaxed, excited or make life easier has my total intrest and support.

mirkodesantis • 23/06/2017 - 15:14

I'd love to be an influencer, it's the dream which I'm following and I hope one day it will become true! I like fashion and traveling so I'd fit very well being an influencer for clothing,sharing with all my followers all the different parts of world that I'm visiting! I hope for the best

jessiecrow • 23/06/2017 - 15:38

im definitely an everyday influencer and it tends to be for the following:

* movies
* beauty
* hair products
* cool bars and restaurants
* American tv shows
* coffee / coffee shops
* craft beer
* interior design
* travel

I love giving advice and helping people make an informed decision. :)

cillstime • 23/06/2017 - 15:40

I love to talk and talk and talk and when I'm not talking I am spreading the word & photos of all things arts and crafts , book reviews, escapades in gardening and love to take close ups of interesting plants and flowers on twitter and instagram. I also love to try out new products and love posting reviews on product and retail sites and social media so please pick me. Fingers crossed!

LFCblonde • 23/06/2017 - 16:14

I'd like to believe reviews I've left on retail and product sites have had some influence in people's desicion. I know when I'm purchasing items that I'm not too sure about other people's reviews have been a tremendous influence in my desicion making because the people that use the item are the ones that will give both the pro's and con's.

kgreen11 • 23/06/2017 - 16:36

I'd love to be an influencer, i would say that my top 5 things i'm an expert on would be...
1. the simpsons
2. pokemon
3. art and craft
4. social media

Jojomoore45 • 23/06/2017 - 17:04

I would love to be an influencer because I love to talk and love love love shopping for new products especially skin care , makeup , clothes and healthy food and drink. I always leave reviews and like the fact I can be honest if it's not for me! Am always giving friends and family advice on foods, products and what I think is best so please please please pick me ! It would be my dream to be able to talk loads without being told to be quiet ha ha 😊😊❤️❤️

Lisgo85 • 24/06/2017 - 07:29

I fit in the everyday day influences. I love to talk and share my opinions. Im often tje first person my family turn to for technology, movies, restaurants, beauty products, childs products (clothes, shampoos etc...) and much more... I love to talk about new products ive used when i find them good and love to leave a good old honest review to allow others i dont know to talk about it to so they can also see what i think of them. To help with their decisions. I love using social media such as facebook, snap chat & instagram to spread my thoughts!

Clalen85 • 24/06/2017 - 16:40

I reckon I'm a little part micro-influencer, not as big as in the description, but I do use social media & post about things. Wether it be movies, food or makeup, to name but a few.
Im definitely more of an everyday influencer though.
I'm quite renowned for being full of 'useless information' my brother calls it, lol. It's quite funny though as it was only last week he was asking me for advice on gardening..
I have various things family/friends ask my advice over, e.g. Pets & animals, nature & gardening, films (horror) & tv series like The Walking Dead.
But I'm one of them, that if I get asked something that I don't know, I can then
Spend hours researching & learning all about it..

applepie • 25/06/2017 - 20:41

My friends often come to me for advice on pets after all we have got 10 including dogs, cat, rabbits, snake, guinea pigs and a gerbil think I should of been a vet.

JenniDickens • 25/06/2017 - 23:09

Perfume yes I have an addiction problem to scent and my weakness is my strength aha I her you cry!!! Yes yes yes my addiction to beautiful smelling things will benefit you greatly and benefits me greatly too 😁🌺🌷🌸💐🌼😘💜❤️

Srathore • 26/06/2017 - 10:56

I like to think that I'm an all round influencing. I sharing my feedback with marketing research agencies, consumers, clients and manufacturers. I have over 18 years of experience in participating in marketing research studies. I personally like to provide valuable information to consumers and brands, wether it's for retail or wholesale enquiries or promoting new products and target marketing. My passion is to help someone, somewhere along the way. I enjoy influencing the influential 💋

Seb69 • 26/06/2017 - 21:03

I have a good head for making decisions so friends like to ask me what I think of all sorts of things from their hair cut/colour to a new shade of lipstick, the smell of an aftershave for their fella and new outfits for special occasions, I'm definitely the go to person in my area for advice and information on dogs and cats and various other pets because I am a big animal lover, so I definitely have a lot of knowledge that helps influence friends, family and neighbours. I really enjoy trying new products and seeing what my friends think of them also, sharing the Iams project with my beautiful cats has been a great experience and seeing my fussy eater BELLA tucking into her food and actually enjoying eating without being sick has made me a very happy Trnd member. 🙀. 🐔

Nikki77 • 27/06/2017 - 15:39

I've always been the person who my family and friends come to for advice or just about anything they need help with, and I love being around people I'm a gabber so I love to talk about up and coming products and services, it's my thing I love to do my mates call me Nikki's advice bureau lol

Missdeelei • 28/06/2017 - 19:34

I'm the everyday girl next door who loves, beauty and fashion. I'm the one friends, family and colleagues ask about anything from skincare, to haircare, to which jeans would suit them best. I'm a working mum of 4 so I'm pretty busy, however I'm never too busy to share a beauty or fashion tip. I'm a girl's girl who shares anything and everything I know if it'll help someone else. I guess I'm an influencer, I just didn't realise.

mariola_izabella76 • 05/07/2017 - 16:38

To be influencer is my recent goal, hairdos home cooking and beauty products are my major subject. 😉

Jonesface • 05/07/2017 - 21:20

I am definitely an influencer. I am the one who forces my friends and family into new products and places. Thy hate me for it then love me for it lol

Danish • 07/07/2017 - 16:22

You say "Influencers are the latest big thing" ...I don't agree... influencers have always been there...they've just been more visible because of YouTube, Facebook, instagram ..... although, don't forget about "the real world", it's easy to be blinded by the "follower-headlight"...not everyone are influencers -that's why there's so many and in the real world.
I'm not sure you can learn to be a real influencer... ?

HoneyPrincess • 17/07/2017 - 11:23

All my friends and family say I am a huge influence on them when it comes to Fashion, Cocktails and the latest beauty Products, if im not going on about the latest Serum for smooth skin, then its definitely the most recent cocktail I've managed to create (whether they turn out nice or not...Ha!) I will then force everyone to my masterpiece cocktails......xx
I would like to think of myself as an influencer !!!

Back to top