In the United Kingdom, the average person spends 42 minutes a day just killing time – that’s two years of one’s life! We usually go straight for our phone when waiting for a bus or for the kettle to boil but Reebok had a better idea.
Inspired by their wish to improve the quality of life through physical activity, Reebok turned 6 bus stops in Columbia into small gyms and had personal trainers there to give everyone a quick work out while you waited for their bus.
The experience was shared widely on social media by those who were happy to turn their mundane wait into something more enjoyable and useful. Telling people what you value is one thing, showing them is another. Reebok gave everyday people a real experience of what they stand for and one that they might still feel the next day.
@all: do you think bus stop gyms are a good idea for the UK?
Source: campaigns of the world, the sun