Love Marks

In marketing, people speak a lot about loyalty. Are customers loyal to brands? Will we go out of our way to buy our favourite shampoo or do we simply pick whatever’s on offer in the supermarket?

Which brands do you love? According to Saatchi and Saatchi, advertising gurus extraordinaire, there are a handful of brands that we simply fall in love with, the company term these as Love Marks.

We want to know what your top Love Marks are, do you swear by a certain cleaning product? Maybe you always work out in a certain brand or maybe you’d never be swayed from your mobile phone manufacturer?

Here at trnd, we don’t believe that loyalty is dead amongst customers, we’re just a little more discerning (and will go somewhere else if our regular brand lets us down!). Let us know what you think.

@all: Do you have any brands, or Love Marks, that you’re always loyal to?

16 Comments

AlisonBarbara • 11/07/2017 - 18:18

Always loyal to Johnson's baby products - even though i am a grown-up now

Crapcook63 • 11/07/2017 - 20:34

Has to be Johnson's baby products, Heinz salad cream, daddies brown sauce and carnations evaporated milk. Just to name a few but I great one that goes from my childhood and I still buy is Bisto gravey powder and birds custard powder. Has to be powder not instant or granules.

Wilma • 11/07/2017 - 22:14

I'm afraid I have to admit that when it comes to food I have certain brands that I wouldn't change for the world. Heinz for soup,salad cream,tomato soup and spaghetti. Then there's Kellogg for most cereal and weetabix. But I have gone non branded when it comes to ice cream. The best ever has to be Asda own Cornish ice cream just can't get enough of it yum yummmmm

TeresaP • 11/07/2017 - 22:51

Heinz salad cream, hp brown sauce, bold washing powder. I have gotten better and tend to try supermarkets own brands a little more now..

PhoenixStorm • 13/07/2017 - 10:54

Heinz ketchup & PG Tips!

Megan85 • 13/07/2017 - 22:09

Will only eat Hellmanns Mayo, Heinz Ketchup and Batiste Dry Shampoo :-)

MorningStar • 15/07/2017 - 23:26

Heinz ketchup and Mackies ice cream 🍦

Wiccashell • 17/07/2017 - 09:27

My Love Brand is o2. I will never leave them☺️ Never had issues with them and you get o2 priority which is awesome!

Marby • 17/07/2017 - 12:11

I have to say my loyalty has to favour olay now at the tender age of 50 this product has been a true beauty friend of mine from the age of 16+ and believe me like every other hard working mother stress of everyday life can show tell tale signs on yur skin but with olay it really does work in helping to banish those signs so big thumbs up for olay.

Hallsymumma • 17/07/2017 - 17:16

I love Johnsons even though my youngest is almost 4 i still use it.

Sjp • 17/07/2017 - 22:02

Always loyal to nescafe the only decent coffee

Mrstlm2013 • 18/07/2017 - 12:44

I have to say certain products I will not change for anything:- butter, Kelloggs corn flakes, decent coffee and shop can't go without having to buy anything OK mostly bikkies, is m+s, have to do it, despite my purse saying no!!

DutchChicken • 18/07/2017 - 21:09

I love aussie shampoo!! The smells 😍 and I'm pretty loyal to the bodyshop face wash too.

Priddoo • 20/07/2017 - 11:50

Savlon , use it for everything , cleaning toys mopping floors , kitchen, bathroom, bedroom, even outside!!!

Melissa1 • 21/07/2017 - 22:25

Its coffee for me it has to be Nescafe if its instant , also for my son showergel is radox for men

natasha.ingle • 22/07/2017 - 15:49

Always feel like I'm cheating on Majestic Wine if I ever buy from anywhere else!! Love Majestic :)

Back to top