In marketing, people speak a lot about loyalty. Are customers loyal to brands? Will we go out of our way to buy our favourite shampoo or do we simply pick whatever’s on offer in the supermarket?
According to Saatchi and Saatchi, advertising gurus extraordinaire, there are a handful of brands that we simply fall in love with, the company term these as Love Marks.
We want to know what your top Love Marks are, do you swear by a certain cleaning product? Maybe you always work out in a certain brand or maybe you’d never be swayed from your mobile phone manufacturer?
Here at trnd, we don’t believe that loyalty is dead amongst customers, we’re just a little more discerning (and will go somewhere else if our regular brand lets us down!). Let us know what you think.
@all: Do you have any brands, or Love Marks, that you’re always loyal to?