We’re a loyal bunch here at trnd (who also love to try new things, of course) but this got us to thinking - what do the trnd community think about loyalty cards?
All manner of businesses offer customer loyalty cards these days from coffee shops to supermarkets to airlines. The rewards are varied: you might get a free coffee when you’ve paid for 9, you might get money off for every pound spent or you might get perks such as gig tickets and free entry to exhibitions.
Do loyalty cards make a difference to you? If you have a Nero loyalty card, for example, would you walk past Costa to get there? Or travel further to get to a Boots than a Superdrug?