Positive thinking has an effect.
So what’s the best way for a company to draw attention to themselves when their core philosophy stands for optimism? With a device that measures the electrical activity in person‘s brain, allowing them to turn on a tap sitting next to them... that’s how!
The power of positive thoughts activates a machine.
As part of the marketing campaign for "Life is Good" - a brand from Apparel, the device measures brain waves and reacts to those identified as positive. Activated by these cheerful thoughts, the user can turn on a tap and fill a glass of water. Sounds simple, right?
So why would a brand like Apparel want to do this? The brand wants to show that with confidence and positive thinking, a great deal can be achieved.
Apparel donates ten percent of its profits to helping children, and the brand, known for its cheerful T-shirts, also collects images of its cheerful customers on its own website.
Source: Life is Good