Could a mobile app + physical store combo save UK high street retailers?
Around 14 shops are closing every day in the UK according to a recent report by the BBC. The rise in online shopping is taking its toll on the high street, with fashion and electrical stores suffering the most.
There is certainly an appeal to browsing products from the comfort of your sofa. The only drawback is not physically seeing, feeling and trying on the products. If only there was a combination of the two?
Nike has created just that, by opening a brand new store in New York City with the aim to make the shopping experience easier. They have developed an interactive app that contains a number of exciting features such as the ‘Speed shop’ service. This feature allows prospective customers to browse and reserve shoes, which are placed in a locker inside the shop ready to try on. If suitable the shoes can then be purchased using the app. All without the need of any human interaction whatsoever.
Is this the future of shopping? Perhaps, but one thing is for sure, the high street shopping experience needs to evolve and the implementation of online technology could be a step in the right direction.
Sources: Fastcompany, BBC
@all: What are your thoughts on Nike’s shopping experience?