These days, brands have to work hard to cultivate a great image whether that’s via social media or on TV but the truth is, if a friend or family member tells us that a product isn’t effective then we’ll likely believe their word over a TV ad.

We're probably also more likely to trust an online review than a sponsored Facebok post. If the latest laptop looks incredible but the reviews say that the battery only lasts for an hour and it doesn't do half the things it should - then we’ll probably look elsewhere! But, if the reviews are great, we might just make a purchase.

This is why we believe that customers should be involved in marketing campaigns. When VIP customers get to learn about and try out cool products, they'll tell their friends if they think it works. Do you agree?

@all: Would you trust your friend's word over an ad?