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Why a brand abandons its logo.

The crocodile has bravely held the position as the world-famous logo of the fashion brand Lacoste for 85 years now. For a good cause, however, it left its ancestral territory.

For the 'Save Our Species' advertising campaign, ten threatened species were recently allowed to replace the renowned crocodile logo. The limited number of polo shirts produced for each animal corresponded to the number of specimens still alive: sadly, only 30 shirts were produced depicting a Gulf o...

Woof, woof! trndsters' testimonials at Crufts.

Here's a little extra treat! First we spoilt our four-legged friends with three amazing IAMS projects, now the IAMS team have decided to put us in the spotlight at the world's greatest dog show!

A video that might come a little late for the Oscars, but that is right in time for the dog’s greatest dog show - Crufts! starting at the NEC Birmingham today. The above video will be placed in the middle of the IAMS stand, made entirely from our trndsters' testimonials and passing on the excitement...

The new trend that keeps you fit AND protects the environment.

Sounds interesting, right? The new trend called “Plogging” comes straight out of Sweden, and for more than a year now has been growing in size, now becoming something of a hit with the locals up in the north.

So what is it I hear you ask? Simple, it’s the action of combining jogging and picking up litter at the same time. If you're out in the forest, or running the usual jogging route, simply take a bag with you and collect what rubbish you can find. The founder of the “Plogging” movement, Erik Ahlströ...

Positive thinking has an effect.

So what’s the best way for a company to draw attention to themselves when their core philosophy stands for optimism? With a device that measures the electrical activity in person‘s brain, allowing them to turn on a tap sitting next to them... that’s how!

The power of positive thoughts activates a machine. As part of the marketing campaign for "Life is Good" - a brand from Apparel, the device measures brain waves and reacts to those identified as positive. Activated by these cheerful thoughts, the user can turn on a tap and fi...

Did you hear about the trainers which include a ticket for the tube?

The public transport authority in Germany’s trendy capital Berlin, Berliner Verkehrsbetriebe (BVG), often attracts attention to itself with imaginative advertising campaigns and high-profile social media activity. Now they came up with something rather extraordinary:

A BVG special edition sneaker has been created in cooperation with a little known sports brand ... Adidas. So, what makes it so special - its tongue contains an annual ticket for Berlin's public transport system, meaning the lucky owner of these trainers won’t be stuck searching for their ticket in ...

How selfies are shaping beauty

Beauty is an ever-changing concept. The skinny eyebrows and pencilled in lip line of the 90s has now given way to big brows and colourful lips. We used to look to models in magazines for beauty inspiration but now we look to our friends on social media.

You could be forgiven for thinking that selfies are all about self-promotion and narcissism but it goes deeper than that. Selfies are redefining how we see ourselves and how we see beauty. A selfie is the ultimate in self-expression, a modern-day self-portrait if you like. It shows who you really ar...