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Advertising perfume

When you think of perfume adverts what do you imagine? Charlize Theron climbing a gold silk in impossibly high heels? David Gandy’s chiseled body on the back of a super yacht? When was the last time you saw one that actually mentioned what the perfume smells like?

The problem is, a TV ad can’t actually convey the main benefits of a perfume - the smell. Imagine if perfume ads were just a list of ingredients, that would be even less interesting than glamorous models and actors talking nonsense in whispery voices! How often do you buy yourself a brand new perfu...

Diversity, inclusivity and cruelty free – why Rihanna’s makeup range is great

If you’re a fan of pop star RiRi then you might already be familiar with her beauty range: Fenty Beauty. In fact, even if you're not a fan, it still might be worth taking a look.

Fenty Beauty (or FB) has been in development for 2 years and the wait is finally over. The range has a whopping 40 shades of liquid foundation to choose from. Rihanna says that diversity and inclusivity are important to her and she wanted to make sure that every skin tone was covered. Great news if ...

Why us customers are best at 'advertising' alcohol

The way we consume alcohol is changing. It seems that we're buying less and the industry is worried but we think we know a way around it!

In what way is the alcohol industry changing?: 2016 saw the first ever drop in global alcohol sales. Around 2,000 UK pubs and clubs closed for good between 2011-2016. More young people than ever are abstaining from alcohol altogether - 1 in 5 no longer drink! The laws on advertising alcohol are a...

The definition of dark social

Any idea what ‘dark social’ is? We bet you probably use it every day!

Dark Social (noun) - refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured. Are you familiar...

Insect sandwich anyone?

Most people wouldn’t be overly impressed if you served them bugs for dinner but it might become a common sight in the not too distant future.

In Switzerland it has just passed into law that insects can be farmed and processed for food. Before you turn your nose up and dismiss it entirely, the eating of insects does have it’s benefits - they are a great source of protein and packed full of vitamins and minerals. They’re also a lot better f...

Would you trust your friend's word over an ad?

Adverts are absolutely everywhere these days. Whenever we turn on the TV, watch something on youtube or upload a pic to Instagram or post to Facebook, we’re faced with a multitude of brands telling us why we should buy their product. The problem is, there are so many ads, it’s difficult to know which to believe!

These days, brands have to work hard to cultivate a great image whether that’s via social media or on TV but the truth is, if a friend or family member tells us that a product isn’t effective then we’ll likely believe their word over a TV ad. We're probably also more likely to trust an online review...