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Positive thinking has an effect.

So what’s the best way for a company to draw attention to themselves when their core philosophy stands for optimism? With a device that measures the electrical activity in person‘s brain, allowing them to turn on a tap sitting next to them... that’s how!

The power of positive thoughts activates a machine. As part of the marketing campaign for "Life is Good" - a brand from Apparel, the device measures brain waves and reacts to those identified as positive. Activated by these cheerful thoughts, the user can turn on a tap and fill a gla...

Did you hear about the trainers which include a ticket for the tube?

The public transport authority in Germany’s trendy capital Berlin, Berliner Verkehrsbetriebe (BVG), often attracts attention to itself with imaginative advertising campaigns and high-profile social media activity. Now they came up with something rather extraordinary:

A BVG special edition sneaker has been created in cooperation with a little known sports brand ... Adidas. So, what makes it so special - its tongue contains an annual ticket for Berlin's public transport system, meaning the lucky owner of these trainers won’t be stuck searching for their ticket in ...

How selfies are shaping beauty

Beauty is an ever-changing concept. The skinny eyebrows and pencilled in lip line of the 90s has now given way to big brows and colourful lips. We used to look to models in magazines for beauty inspiration but now we look to our friends on social media.

You could be forgiven for thinking that selfies are all about self-promotion and narcissism but it goes deeper than that. Selfies are redefining how we see ourselves and how we see beauty. A selfie is the ultimate in self-expression, a modern-day self-portrait if you like. It shows who you really ar...

Advertising perfume

When you think of perfume adverts what do you imagine? Charlize Theron climbing a gold silk in impossibly high heels? David Gandy’s chiseled body on the back of a super yacht? When was the last time you saw one that actually mentioned what the perfume smells like?

The problem is, a TV ad can’t actually convey the main benefits of a perfume - the smell. Imagine if perfume ads were just a list of ingredients, that would be even less interesting than glamorous models and actors talking nonsense in whispery voices! How often do you buy yourself a brand new perfu...

Diversity, inclusivity and cruelty free – why Rihanna’s makeup range is great

If you’re a fan of pop star RiRi then you might already be familiar with her beauty range: Fenty Beauty. In fact, even if you're not a fan, it still might be worth taking a look.

Fenty Beauty (or FB) has been in development for 2 years and the wait is finally over. The range has a whopping 40 shades of liquid foundation to choose from. Rihanna says that diversity and inclusivity are important to her and she wanted to make sure that every skin tone was covered. Great news if ...