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Live from London

We’ve only just begun

The IAMS project is alive and underway over on the project page and if you made the team then congratulations! If you didn’t, however, worry not because WE’VE ONLY JUST BEGUN!

Some of the projects we've run in the last year or so - LOADS more to come! There are a whole host of projects that are due to launch over the next few weeks and we need thousands (that’s right thousands!) more of you to take part. Keep an eye on the website because you’ll hear about i...

The fake-meat debate

Vegetarian meat alternatives have been around for years now but as they become increasingly realistic we’re starting to wonder just where they stop being suitable for veggies!

A decade ago Quorn and Linda McCartney were leading the market with their veggie meat alternatives. Cue, vegetarians being asked why they wouldn’t eat meat but they would eat Quorn! Fyi, Quorn is made from a fungus called mycroprotein - doesn’t sound particularly tasty but it does sound veggie! The ...

The selfie craze

The selfie craze doesn’t seem to be dying anytime soon. Walk past a local landmark and you’re sure to see a couple of pouty picture takers, go to a nice restaurant and you’re likely to see a group of friends posing for endless selfies as their food slowly goes cold, but is the selfie culture affecting our spending habits?

It seems that the beauty industry is booming. According to L’Oreal, “The make-up boom is driven by the selfie generation, and the fast-growing use of social media, which focuses on appearance, self-expression and presentation. The new generations are reinventing uses, giving trends their own spin, a...

Spend local

There’s a lot of talk of ‘buying local’ and encouraging customers to buy from small, family-run shops rather than big supermarkets and media giants such as Amazon these days. There are now a number of cities and areas that have created their own currency to make sure that the money that is spent in the city, stays in the city.

The Brixton pound has been flourishing for a while. Yep, Brixton, the small suburb in South London has it’s own currency that is designed to support Brixton businesses and encourage local trade and production. It’s a complementary currency, working alongside (not replacing) pounds sterling, and give...

Busy, busy, busy

We’re set to be busy bees this summer at trnd HQ right now. We have a handful of projects on the horizon and want to make sure that you’re aware so that you can be the first to apply.

It’s common around this time to do a hint of what project is in store but we’re not sure where to start, so we thought we’d do a riddle instead! One is great, for those with nine lives, Another will seemingly add years to yours, A third is the dream for hair that needs love And the fourth a lit...

The Emperor's New Jeans

Topshop have brought out a pair of jeans that are completely see through. Yep, check the date, it’s not April the 1st.

This is a non-see through version for you to consider Topshop have launched a new line of completely see through jeans that will set you back £55 a pair. According to Toshop, the Clear Plastic Straight Leg jeans are a statement piece that will be perfect for festival season. Here at tr...