Your first mission: the before and after glow up ✨
Most of you should have your kit by now (head to your [members’ area]() to find your tracking details if not) which means it’s time to get active. In this project, we’d love you to create TWO posts for social media. The first? A gloriously sleek and shiny Before and After. ✨
Up for the challenge?
Psst, don’t forget… 👇
Remember: this is a powerful leave-in serum, not a cream, so a macadamia nut-sized dollop is enough. A little goes a very long way and still gives you up to 24 hours of frizz protection. Warm the serum between your hands, glide it through your lengths and ends, then style as normal.
🎥The before and after format
Here’s a dream Before & After video example that shows off the product and the insider knowledge excellently. But, there’s no correct formula so keep it real and shoot a video that’s true to your style.
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Show the problem — We want to see the frizz, the bad hair day or the sleek and shiny down ‘do ruined by the endless British drizzle. ⛈️
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Show the application — apply Aussie Frizz Off Leave-In Serum (remember: a macadamia nut-sized amount warmed between your palms and applied to lengths).
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Show the result — this bit speaks for itself. Let your followers see your smooth, shiny, frizz-free hair with clear contrast.✨
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Invite them to get involved — Invite them into the Aussie Frizz off fold: “Babe, you HAVE to try this.”💜
Use the hashtags: #ad #FrizzyHair #AussieHair #FrizzOff #FrizzOffWithAussie #trnduk and tag: @trnduk & @aussiehair on Instagram and @aussiehairuk on TikTok
And please remember to save your original raw footage (no text, overlays, or filters) until the end of the project in case you are selected as a winner.
Perfect prep
⛈️Remember that the first three seconds are the most important so start with a strong, hook that clearly shows the problem (frizz, rain, wind, or a bad hair day).
✨Then, show your Aussie Frizz Off Leave-In Serum and say what it’s for. Don’t just talk about the results, show them with close-ups of frizz before and smooth hair after.
Tech Tips
Now for the techy bit...
🎥Film in vertical (9:16)
🎥Clean your lens before you film (you’d be surprised how many people forget)
🎥Use natural light where possible, and hold your phone steady.
🎥Videos should be 15–30 seconds max, TikTok and Reels style. We recommend using subtitles as many people watch without sound.
The competition🤩
All team members who create two Aussie posts for socials and share them with us will be in with a chance to win one of 10 x £50 Amazon vouchers💰*. Once you’ve shared, be sure to upload the links with us to be in the running:
Upload your URLs
Upload photos and screenshots of your Instagram Stories here:
Upload photos
@all: What will your viral post look like?
*Full Terms and Conditions can be found here