Rupi

1 year ago

Welcome to the Braun Ambassador workshop

Kits have landed, and testing has begun! We hope you’ve read the previous blog post about testing, which will help you become an expert ambassador as you put your Braun Smart IPL to the test. Now, it’s time to hit the ground running! As part of this super exclusive project team, your mission is to bring the beautician home, test the Braun Smart IPL (an absolute game-changer in at-home hair removal), leave reviews, and share top-quality videos to Instagram Reels and TikTok.

Today, we're diving deep into how to create winning videos and sharing some next-level tips to make your content pop.

What we want to see: A fun and engaging 30-40 second video that showcases Braun Smart IPL as the ultimate beauty hack.

Follow these steps for satisfaction guaranteed.

thumb stopping hook

👍 Step one: stop that scroll with a thumb-stopping hook

The first three seconds of your reel or TikTok are the most important. Think about how much content is out there these days, we want yours to stop your followers in their tracks. You could ask a question, make a bold statement or have a super eye-catching visual. We want you to:

  • Grab viewers’ attention right away.
  • Show your Braun Smart IPL immediately.
  • Highlight a relatable issue (the hassle of shaving/waxing could be a great opener).

what makes Braun special

⭐ Step two: show what makes Braun special

The Braun Smart IPL is the first smart IPL on the market, cool huh? Show what makes it different to other IPLs and demonstrate…


  • The smart tech inside: The Braun Smart IPL adapts to your skin tone for a safe and effective treatment.
  • The one of a kind app: The Braun Smart app gives you real-time feedback, step-by-step instructions and a personalised treatment plan.
  • The speed & precision: Demonstrate fast flashes and consistent power.
  • Built-In Protection: Mention the skin tone sensor and power adjustment that automatically adjusts to your skin type and hair colour.

What to Show:

  • Stamp mode for small areas (bikini line/face).
  • Glide mode for large areas (legs/arms).
  • Braun Smart IPL App in action.

The result

🤎 Step Three: The results

Your viewers are eager to know how effective the Braun Smart IPL really is, so be sure to take them along on your journey. From initial impressions to noticeable changes, show them what they want to see!

  • Share a "before" clip, and then reveal your results after 3 weeks – has hair growth slowed or stopped? Spill the tea!
  • Highlight how simple the device is to use. Did it take long to get the hang of it? Mention the personalized treatment plan and in-app guidance.
  • Explain why IPL is a smart, time-saving choice that delivers long-lasting results.

The Dos and Don’ts

Do's

  • Film in a well-lit, sleek setting.
  • Wear everyday clothes (that show your legs/arms/area you’re treating).
  • Make flashes visible and demo product features.
  • Use #AD at the start of your captions.

Don'ts

  • Mention/show competitor products.
  • Use the device in the bathroom.
  • Overdo holding up the device (keep it natural).
  • Feature animals or negative nicknames for the device.

Keep it short, fun, and engaging. Use #ad, #BraunSmartIPL, #BraunIPL, #IPL, #IPLhairremoval, #trndproject in captions, and tag @bootsuk and @trnduk. Show us how Braun Smart IPL fits into your life!

Don’t forget to report back!

And remember, every time you share to your social channels, report the post to us.

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We can’t WAIT to see what you come up with.

@all: How are you going to start your first video?