The Club: your Content Guide
Ready to bring The Club to life on camera? Excellent, let’s get started.
By now, you know what The Club is, how to earn points which can be redeemed towards rewards. Your job now is to help launch The Club to the nation by sharing social media videos that spread the word.
Check out these example videos for inspiration — we’d love to see you put your own spin on the content!
🎥 How to film your video
The heart of your video should be a screen recording of The Club app. Use your phone's built-in screen recording function to capture the app directly
iPhone: swipe down for Control Centre and tap the record button;
Android: swipe down and tap Screen Record.
📝 Your posting checklist
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Introduce The Club and explain what it's all about.
Coca-Cola’s brand-new loyalty programme, The Club, has just launched! 🎉 Where you can collect points with your Coca-Cola packs and redeem them towards exciting rewards — we’re talking exclusive merch, experiences and more!
❗ It’s important to make it clear that you can collect points, which can then be redeemed towards rewards.
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Share you code
Show how you enter your code THECLUB10 and encourage your followers to use it too to get 10 extra points.
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Explain how to collect points
Encourage your followers to pick up Premier League promotional packs and enter the unique code (behind caps or ring pulls) to start collecting points.
Grab a Coca-Cola Zero Sugar → Scan the QR code → Find and enter the unique code from the pack → Collect points → Redeem rewards
‼️⚠️ Important: If you show a Coca-Cola product in your video, it must be Coca-Cola Zero Sugar. ‼️
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Show the rewards
Show the app in action with a screen recording, show your followers what the app looks like, and let them see the rewards too.
📸 Filming: the basics
✨ Ensure the footage is sharp, bright, naturally lit, and in
high resolution
🎯 Play with long and close-up shots
💁🏻♀️ Skip filters and face apps, keep it natural
🥤 Using your selfie camera? Invert the footage after so the
product branding isn't mirrored
📱 The app walkthrough
📱 Include at least one clear screen recording of The Club app
✨ Make sure every screen is easy to see, nothing rushed or blurry
📲 Film a direct screen recording, not a video on a second device
📋 Build the walkthrough into the heart of your story, not just
tacked on at the end
🤳🏻 Record on your device and then upload, don’t film in the TikTok app
❌ Please avoid
❌ No other logos or brands on your clothes or in your video, please
❌ No copyrighted music! If you use music, make sure it’s royalty-free
❌ Definitely no alcohol, drugs, violence, profanity, or
controversial topics
❌ No talk of calories or promoting overconsumption
❌ Please don’t link Coca-Cola to improved physical performance
❌ And don’t include children under 16 in your video
When you post
Instagram
📸 Start with #AD
📸 Use: #CocaColaLoyalty #TheClubByCocaCola #TheClub
📸 Tag: @cocacolaeurope @trnd.uk
TikTok
📸 Start with #AD
📸 Use: #CocaColaLoyalty #TheClubByCocaCola #TheClub
📸 Tag: @cocacola @trnduk
🎁 Remember, Share your posts with us
When your post is live, share it with us via your members area.
Why? Everyone who post a video about the Club on their social will receive a guaranteed £20 worth of Love2Shop voucher at the end of the month.
Plus, The best 50 videos each will earn an extra £50 Love2Shop worth of vouchers on top.And that's not all 10 lucky people who create some of the best videos during the project will have the chance to win two Premier League tickets — one for you and one for whoever you’d like to bring along! 🎟️
Report your post back to us via your members’ area:
I’ll upload a screengrab
I’ll upload a URL to my video
We can't wait to see what you create! 👀✨
@all: What are you planning to share?
*GB, 18+, Purchase Req’d. Scan QR code, log in or download The Coca-Cola App and register. Enter unique pin code from Coca-Cola packaging to collect loyalty points – get rewarded between 30 to 260 pointsdepending on the pack you buy, points valid on every purchase. Points can be used to redeem against over a 100k rewards (such as experience, discounts, and products) in the loyalty reward pool within the App (points have no cash value and cannot be redeemed for a reward without meeting the applicable points threshold).
Full terms: https://cokeurl.com/club-terms. Coca-Cola GB, 1A Wimpole St, London
**Full terms and conditions can be found here.