Your content guidelies

✅ Please display only ONE can per person in your post. If you are creating a flat-lay of your Coca-Cola Zero Sugar can, please use ONE product can only!

✅ Do shoot light, bright, clean and in natural light

✅ If product is being consumed, it should be done so direct from the can or poured into a transparent, unbranded water glass with ice (do not use wine glasses)

✅ Show a well-balanced meal with a small serving, prioritising more veggies and fruit than any other food group

✅ Start your caption with “AD” or #ad and include the hashtags #GuessTheGoals #PremierLeague @cocacolagbi on Instagram @cocacola on TikTok and @trnduk

❌ Do not use AI-generated images or visuals. We require authentic, original content created by you for this project.

❌ Do not use copyrighted music
              ✅ Always use music from TikTok Commercial Music Library if you
                      have a business account and Royalty-free music on Instagram
              ✅ If you are unsure, please do not use music at all

❌ If attending a football match, do not film and share football matches, including 60 minutes before kick-off to 30 minutes after full-time
              ✅ This includes filming players, goals, the team bench and
                     technical area and any match action, even the scoreboard

              ✅ You can take a still image: a snapshot of you and your
                      +1 selfie-style ensuring pitch and stadium scoreboard aren‘t
                      visible or in frame

❌ Do not wear any football club shirts
              ✅ Except if they are Puma shirts from this season
              ✅ Or if they are vintage – older than 10 seasons

❌ Do not feature any blue. Including clothing, furniture, or props.

❌ Do not use graphic overlays of Premier League or Football Club logos

❌ Do not show any third-party trademarks or intellectual property (brands, logos, copyrighted materials, like music, movie posters, art)

❌ Do not show footballs in your content – except if it’s the Premier League Puma Football

❌ Do not include any references that could be deemed controversial, including, but not limited to: alcohol, drugs, cigarettes, violence, sexual provocativeness, profanity etc.

❌ Do not show children under the age of 16

❌ Do not promote over consumption. One person = one can

❌ Do not mention calories

❌ Do not showcase defective or damaged products

❌ Do not link the consumption of the product to improved physical or attitudinal performance

❌ Do not alter the brand name. Please always say and show Coca-Cola Zero Sugar, ensuring the hyphen (–) is used in Coca-Cola at all times (no “Coke” or “Cola-Cola”)

✅ Dispose of the can in allocated recycling