Welcome to the Head & Shoulders Clinical Strength Workshop
Have you received your Head & Shoulders Clinical Strength shampoo yet? We know the first of you have received your starter kits and we can’t wait to get started. Once you’ve received yours, it’s time to put your Head & Shoulders Clinical Strength to the test and show the world how a flake-free scalp can boost confidence like never before.
Not received your kit yet?🎁 Check out your dashboard now to know when to expect yours.
Why we want you to get the word out 📢
Head & Shoulders Clinical Strength isn’t just shampoo. You can think of it as more of a scalp reset. Let the world know that stubborn dandruff could become a thing of the past with this clinically approved scalp and hair magic.✨
It’s your mission to create standout content that captures the transformation and shows that itch and flakes can become a thing of the past. So, get ready to say hello to clarity and confidence.
Oh, and did we mention? We’re giving away 20 x £50 Amazon vouchers💳 for the most creative videos. Let’s dive in and see how to make content that stops the scroll and tells your story.
Step 1: Set the Scene 📸
![Set the scene]( "Set the scene")
Good content starts with a strong setup. Make it clear, make it clean, and make sure you feature your Head & Shoulders bottle in the first three seconds.
Use natural light (think daylight that’s behind the camera) a clutter-free background with no other products or brands in shot. We’d like you to film vertically for Reels and TikTok and ensure that your face, hair, and bottle are fully visible.
Step 2: Start with a Bold Hook 🎯
![Start with a Bold Hook]( "Start with a Bold Hook")
Everyone is prone to scrolling so start with a hook that stops people in their tracks.
We want catchy and personal, and also to let viewers know what to expect straight away (remember show off your bottle in the first 3 seconds).
You could consider something like the following:
• “I’ve tried everything for my scalp… except this.”
• “I thought I had to live with dandruff forever. Until now.”
• “This shampoo changed my wash day — and my wardrobe.”
Don’t be afraid to be honest. The more genuine you are about your experiences with dandruff, the more relatable and helpful your video will be to others. And remember, talk to camera and share your story.
Step 3: Show the Product in Action 🫧
![Show the Product in Action]( "Show the Product in Action")
Your followers want to see how it works so show the product getting to work! This is where Clinical Strength gets to shine.✨ Show how it looks, how it lathers, and how it works. You could shoot in-shower clips of the shampoo in your hands, show off the texture of the shampoo, show your before and after scalp shots and show your styled hair afterwards.
Consider using a simple overlay to highlight the good stuff. We’re thinking:
• “1% Selenium Sulphide”
• “Visible results from the first wash*”
• “Available on Amazon”
Step 4: Wear Black with Confidence 🖤
![Wear Black with Confidence]( "Wear Black with Confidence")
Shied away from wearing black in the past? Well that stops now! Show off your new confidence in full swing by styling your look in black and celebrating your fresh, flake-free scalp.
Step 5: Don’t Forget the Essentials ❗
For your video to count, always remember to:
Use the hashtags: #ad #HeadandShoulders #ClinicalStrength #H&SNoBS #dandruff #trnduk
Tag: @headandshoulderseu and @trnduk
Upload your video via the Online Report Tool
Share my URLs
We want your content to tell a story. Share your scalp struggles and your new-found scalp success, thanks to Head & Shoulders Clinical Strength. If you need even more inspiration, check your project handbook for more tips, examples, and dos & don’ts. 📋
@all: What are your personal hacks for shooting great video content?