Get ready for your Soba adventure 🍜

Hello and welcome! If you received an email earlier today to say you've made the team, congratulations! We're so excited to have you on board.

You’re about to discover Nissin Soba Bags, from a brand that’s been making instant noodles for more than 60 years. Nissin's founder, Momofuku Ando, invented instant noodles back in 1958, and today Nissin products are enjoyed around the world for their delicious flavour and quick, easy preparation. 🌏

Your starter kits are on their way. We'll share more details with you soon, so keep an eye on your inbox! 👀

moodboard

Your Soba mission

Try your Nissin Soba Bags, get creative and share your Soba moments on TikTok and Instagram. Whether it’s a Soba glow-up, your go-to toppings or a first-bite reaction, show us how you make your Soba your own. ✨

💡 Check out the Guidelines or your handbook for everything you need to know.

Your tasks

  1. Try it

    Prepare and enjoy your two Nissin Soba flavours.

  2. Show us your Soba

    Get creative and share your Soba moments on Instagram and TikTok.

  3. Spread the word

    Tell your friends, family and fellow food lovers about Nissin Soba Bags and share your experience.

  4. Have your say

    Complete the final survey and let us know what you think!

Don't forget

Start your caption with AD, tag @nissin_uk and @trnduk on Instagram and @nissin_eu and @trnduk on TikTok, and use #trndsobaUK #trnd_soba #nissinsoba #nissin.

Win more Soba! 🎉

The Soba fun doesn't have to end when the project does! At the end of the project, you'll have the chance to win even more Nissin Soba Bags to keep the Soba moments going.*

We can't wait to see what you create! 🥢

@all: What’s going in your ultimate Soba bowl?


*Full terms and conditions can be found here.