Go viral, save our Ocean🌊 (and win)!
![People with OceanSaver]( "People with OceanSaver")
Firstly, we want to say a big thank you for sharing out your coupons and samples with your friends and family. Not only are you helping your pals to make more Ocean-friendly choices while still getting an excellent clean, you’re also helping OceanSaver® to reach their mission to stop over 100 million pieces of plastic and 1 million litres of harmful chemicals from reaching the sea by 2028.
You’ve done an incredible job offline, now it’s time to take things online. Let’s send OceanSaver® viral and get the message to reach even more people that it’s possible to get an excellent clean without the plastics and the harmful chemicals.
💎Fancy winning a year’s supply of OceanSaver®*?💎
We hope by now that you’re a genuine advocate for OceanSaver® but here is even more of an incentive to share: Complete all your social media missions and you could win a full year's supply of OceanSaver® products. That's a whole year of brilliant, ocean-friendly cleaning.
Here’s how:
1️⃣Create TWO videos for social media (Instagram or TikTok), one for each of the products you’ve received. And be involved in them, your face must appear in the cover image when posting. Here’s how
Instagram (Reels / Posts)
1️⃣Upload your video and tap Next.
2️⃣Tap Edit cover.
3️⃣Scroll through the video or upload a custom image.
4️⃣Select a frame where your face is clearly visible.
5️⃣Confirm and post.
TikTok
1️⃣Upload your video and tap Next.
2️⃣Tap Select cover.
3️⃣Scroll through the video frames.
4️⃣Choose a frame where your face is clearly visible.
5️⃣Confirm and post.
2️⃣Start your caption with "AD" and include:
#NewWaveofClean #oceansaver #trnduk @oceansaverdrops @trnduk
3️⃣Share your post in collaboration with OceanSavers®. Here’s how
Instagram
1️⃣Upload your video and tap Next.
2️⃣On the final screen, tap Tag people.
3️⃣Tap Invite collaborator.
4️⃣Search for and select @Oceansavers.
5️⃣ Share your post once the collaboration is accepted.
Tiktok
1️⃣Upload your video and tap Next.
2️⃣Tap Tag people.
3️⃣Search for and select @Oceansavers.
4️⃣Post your video
Don't forget to follow OceanSaver® on Instagram and on TikTok.
Okay, you have the topline details, let’s delve a little deeper…
How to create winning content
The basics:
The little things really do make a difference:
🔹Focus on one product per video either dishwasher tablets OR laundry sheets
🔹Film in vertical mode (1080x1920)
🔹Keep your video 30-45 seconds long
🔹Save your final video in high resolution both with AND without text
🔹Use royalty-free music only
🔹Save your video in multiple versions:
➡️ With music
➡️ Without music
➡️ With text
➡️ Without text (the original)
We'll need all these versions, so keep them handy!
Start with a hook:
Grab attention in the first 3 seconds with an intriguing question or statement:
🔹"I switched to an eco-friendly cleaning brand and I'm not going back"
🔹"I finally found a cleaning brand that's good for the environment and actually works!"
🔹"Discover an easy way to protect the ocean while you do the dishes and the laundry"
🔹"Become an OceanSaver® like me"
Show, don't just tell:
🔹Appear in the video and show your face, this is super important!
🔹Make sure the product is visible throughout – show both the front and back of the pack (and make sure the pack and product names aren't inverted)
🔹Take out a sheet or tablet and zoom in on it so viewers can see the product up close
🔹Show the product in use, pop that sheet in the drum or load the tablet into the dishwasher
What to Say:
🔹Mention what makes OceanSaver® special: Brilliant clean, plastic-free, no harmful chemicals
🔹Let them know where they can buy OceanSaver®: Tesco, Waitrose, Ocado, Amazon, OceanSaver.com
🔹Mention OceanSaver®'s charity commitment: 1% of all products go to ocean conservation with the @bluemarinefoundation
Get Creative:
🌊Go for selfie-style content featuring you and the product
🌊Show a before and after, dirty dishes to sparkling clean, or fresh laundry coming out of the machine
🌊If you're using laundry sheets, remember: Always put the sheet in the drum first, then your clothes on top
🌊If you have any personal connection to the ocean, showcase it creatively – maybe film by the sea, or talk about why protecting our waters matters to you
Deliver 9:16 images with all key elements kept within the 1:1 safe area
Call to Action:
End with: "Become an OceanSaver. Follow @oceansaverdrops on Instagram."
Share your posts with us!
Phew, that’s a lot of info but we think it’s worth it to help you create the best possible posts! Once your content is live, we want to hear about it!
Share your posts here
@all: What is your favourite thing about OceanSaver® so far?