Elora

13 days ago

Ready to share the heat-styling love online?

Pantene

Most of you should have received your starter kit by now (psst: your tracking details are available in your members’ area if not). That means it’s time for your Pantene project missions one and two: Firstly, we want you to try out the full collection with a special emphasis on the Heat & Glow Leave-In Cream and get to grips with the newest way to achieve sleek and swishy strands. Then, when you’re fully up to speed, it’s time to share online!

3 ways to share 📸

Need some inspiration for what to share? Why not try one of these:

  1. The Half & Half Heat Test 🔥

    Apply the product to one side of your hair only, style both sides the same way, then reveal the difference. Show off the texture, shine and smoothness to highlight the results in real time.

  2. GRWM (Get Ready With Me) ✨

    Take your audience through your routine. Film the application process, style your hair your way (curls, waves or sleek), and focus on capturing movement, shine and that fresh-finish glow.

  3. The Abbey Yung Method Challenge 🌟

    Put technique to the test by following Abbey Yung’s heat-protection application method. Show how you apply the product and demonstrate how it helps keep hair feeling soft and hydrated between washes.

    Check The Abbey Yung Method here

Round off your videos with a shot of your Pantene Moisture Recharge collection in situ in your bathroom and let your followers know that this is salon hair without the price tag.

Whenever you post, don’t forget to start your caption with “AD” and include the project hashtags and tags: #MoistureRechargeMission #PanteneHair #PanteneUK #PanteneMoistureRecharge #HeatProtectant and tag @trnduk @panteneuk

The do’s ✅

  • Sound excited and enthusiastic.
  • Mention the product is new.
  • Show your hair transformation or styling routine using the product and heat styling tools.
  • Focus on the hero product – Heat & Glow Leave-in Cream.
  • Talk about the product experience in your own words (don’t recite product claims).
  • Show product authentically in action i.e. during application on hair.
  • Start your video with an intriguing question or interesting hook.
  • Keep your video shorter than 60 seconds.
  • Film in a vertical format on your phone (1080 x 1920) and use the inverted mode if you are using a selfie cam setting to avoid mirror images.
  • Film in a well-lit area, ensuring clarity and brightness.
  • Ensure branding is clear and visible and isn’t in reverse.
  • Clean camera lens before shooting.
  • Add voiceover and / or text overlay explaining your thoughts.
  • Use royalty-free music from the Commercial Music Library.
  • Save your final video in high resolution with and without text as if you are one of the winners, we will need both versions.

The don’ts ❌

  • Don’t use filters and face apps, you’re gorgeous as you are.
  • Don’t show other brands or products in your video.
  • Don’t show staged photos of products or make video too salesy. Just be yourself. The video should feel like an organic product in-use review.
  • Don’t focus on unboxing.
  • Don’t tag supersavvymeofficial.

Want to win a £50 Amazon voucher? * 🎫

We’re on the hunt for the most creative and engaging videos. Share one of the videos outlined above to TikTok or Insta and then upload a screenshot or URL with us. When the project draws to a close, 10 lucky content creators will each win a £50 Amazon voucher.

We can’t wait to see what you come up with! ✨

Upload my shares

@all: What will you share first?

*Full competition terms and conditions can be found here.