bettinaa

6 months ago

Sharing your #ZylkeneCalming posts: Part 1

Dogs and cat with the Zylkene starter kits.

By now, some of us may have already had the chance to try out our Zylkene capsules and notice their calming effects. If you haven’t yet, that’s absolutely fine — you can always try them out later. What matters is that, as members of the Zylkene team, we help spread the word about this brilliant way to support our pets during life’s more challenging moments.

With Bonfire Night, Halloween and the party season all looming, you likely have a friend, family member or follower who’s thinking about how to best support their pet. Let’s take the time to spread the word and help the nation’s pets feel a little calmer in the months to come. 💙

What should I share to my socials?

We want you to introduce Zylkene to your pet loving pals and followers. If you’re not sure what to say, check our starters below:

  1. Introduce Zylkene to your followers.

    Show the pack and explain a little about what they do (aim to avoid words like stress and anxiety and instead focus on the benefits, calm and relaxed).

  2. Share your pet’s story.

    Tell everyone about your pet, include them in the video and say when they struggle. Do they pace about and bark all night during fireworks season? Or mew the entire journey when you travel? Talk about your real life situations so that your followers can relate.

  3. Show how easy Zylkene capsules are to use.

    Sprinkle the capsule onto your dog or cat’s food and show how easy they are to use.

  4. Share the calm.

    We’d love to see your calm and relaxed pet happily snoozing by the fire or sitting contentedly in your lap. Think serene and chilled.

  5. Use the right tags and hashtgs.

    For every share, start your caption with 'AD' and include the hashtags #ZylkeneCalming #ZylkenePartner #CalmerPets #FireworkPrep and tag @trndUK and @ZylkeneUK.

The Do’s and Don’ts

Do

  • Show the product in the first three seconds of your video
  • Include your pets 🩷
  • Record in portrait
  • Ensure the video is between 15-30 seconds
  • Cut out any unnecessary movement

Don’t

  • Don’t use filters
  • Avoid unboxing video
  • Don’t use words such as stress and anxiety and instead focus on words like calm and relaxed

Hot tip: Zylkene is pronounced Zill – keen. 😉

Most importantly, keep your videos natural and personal. We’re not looking out for the next Spielberg epic, just a clear honest video that tells your story.

Upload with us to win!

Once you’ve shared to your socials, be sure to upload the video with us so we don’t miss it.

Your upload is also your competition entry and once we have your video, you’ll be in the running to win a £50 Amazon voucher when the project comes to a close*.

I’ll share a URL I’ll share a screenshot

We’re looking for beautiful, creative content that abides by all the do’s and don’ts above and showcases Zylkene in action, so get filming this week. 🎥

We can’t wait to see what you come up with.

@all: Have you shared your first #ZylkeneCalming post yet?

*Full terms and conditions can be found here.