Elora

16 days ago

Buh-bye frizz…hello waves

G’day gorgeous. That “frizz” you’ve been struggling with, it’s actually waves. And stunning ones, at that. We think it’s about time you embraced the waves and spread the word.

As a member of the wavy community, it’s up to you to spread the news that Aussie’s new and improved Aussie Bouncy Curls range is here to help you bring your natural waves back to life between wash days.

It’s time to get social! 📸

We want you to create a simple before & after video showing how Aussie’s NEW Bouncy Curls 2nd Day Reviver helps refresh and redefine your waves, without needing to fully rewash and restyle.

Great news for our affiliate creators! You now have the option to post shoppable content on TikTok Shop featuring our new Aussie Curls range. This exciting new collection will be available for open collaboration on TikTok Shop from June 1st!

Create your waves revival: The Before & After 🎥

Before

Before
Using

Using
After

After

Okay, let’s talk deets. We want to see the moment your day 2 waves go from frizzy and undefined to bouncy and wavy. It’s as easy as 1, 2, 3.

  1. The Before 💁🏻‍♀️

    Start with morning hair in all its reality. Show your real morning waves – frizzy, undefined, fluffy.

    Psst! ⚠️ IMPORTANT: Ensure the Aussie Curl 2nd Day Reviver bottle is featured in the first 3 seconds of your video.

  2. Step 2: The Refresh 💦

    Spray the 2nd Day Reviver onto dry waves in sections and scrunch to refresh and redefine. Keep it quick, easy and realistic. Follow up with the detangling lotion (for more definition) or mousse (for hold) as needed.

  3. Step 3: The After ✨

    Show off your soft, defined, bouncy waves. Gorgeous!

The Music:

Use the sound accurately per platform:
Instagram:

Instagram

TikTok:

TikTok

The Hook: We all know how important a hook is to stop the scroll. Not sure how to start? Consider one of the following:
“I thought my hair was just frizzy, turns out my hair is actually wavy. And I’m going to prove it to you using Aussie’s new 2nd day reviver”

“This is your sign to embrace your waves with Aussie’s new 2nd day Reviver”

“POV: you finally figure out your hair- thanks to Aussie’s new 2nd day Reviver”

Encourage your followers to comments/saves/share. Include a caption like this…
“Send this to someone who thinks their hair is just frizzy”

“Save this for your next non-wash day”

“Anyone else discovering they actually have waves?”


The thumbnail: Your starter kit will have come in a gorgey Aussie box. Use this as the thumbnail or cover photo for your video, please.

The all-important hashtags: Start your caption with AD and use #AussieHairUK #AussieCurlsJustwannaHaveFun #InMyCurlsEra #wavyhair #wavyhairroutine. IG: @AussieHair @trnduk TT: @AussieHairUK

The do’s and don’ts 📋

The Do’s
✅ Film in bright, natural light.
✅ Wear something purple to really bring those Aussie vibes to life.
✅ Ensure your video is at least 30 seconds long.
✅ Start with a scroll-stopping hook to grab viewers from the first frame.
✅ Use AD at the start of your captions.

The Don'ts
❌ Don’t mention/show competitor products.
❌ No hard sell needed, just be yourself.

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And once you've posted, upload your content via your members' area so we don’t miss it.
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Ready to show your audience what a second-day curl reset actually looks like?

@all: What will you share?