A century of grooming expertise with King C. Gillette

If you (or maybe the man in your life) wants to feel their very best every day then who better to turn to than the father of modern grooming himself, Mr King Camp Gillette?

This thoroughly stylish fellow invented the world’s first ever safety razor and his legacy has been helping us to trim, sculpt and care for our style every day since.

Master your ritual

The King C. Gillette range calls on over 100 years of styling expertise and helps you to achieve the ultimate at-home grooming experience, whatever your style.

Grooming expertise with King C. Gillette

The range comprises of Shaving Gel, Beard and Face Gel, Beard Balm, Beard Oil and more.

How to take your grooming ritual to perfection?

Consider something like this:

  1. Cleanse your beard and face with the King C. Gillette Beard and Face Wash
  2. Trim your beard in whatever style feels most you using your Braun trimmer (need some new ideas? Check out the iconic looks on our last blog)
  3. Give your facial hair some well-deserved love with King C. Gillette Beard Balm

How to win Braun and King C Gillette premium products?

As part of this Braun project, we’d love you to share your grooming ritual with your friends and followers on social media. Snap a series of selfies along the way and share a carousel of your grooming routine to Instagram and tag @trnd_uk and use hashtags #BackstageWithBraun #KingCGilletteRitual

As always, the best contents will be entered into the next prize draw to win some exclusive Braun goodies (a women's epilator and a men's multi-grooming kit). In addition, 10 winners will also receive King C Gillette beard care premium products!

If you don't shave but have a partner, parent, sibling or flatmate who does, capture their routine in 3 photos and share them to participate.

Hurry up! The competition will end on 30th of June! When you publish, simply upload the URL to your social posts and stories with us to be in with a chance to win:

My ritual


We can’t wait to see your rituals.
@all: Do you have a daily shave ritual?


See the full Terms and Conditions of the prize draw here.