An icon in the making: A one-of-a-kind collaboration between Braun and Virgil Abloh

Every so often a designer comes along who has the power to make people stop and take notice. Virgil Abloh, artistic director for Louis Vuitton menswear and Off-White (the “hottest” brand in the world according to the Lyst Index) is one such designer.

From selling orange bricks at £140 a pop, to dressing the biggest celebrities on the planet, to creating some of the most culturally significant runway looks in recent years, Virgil Abloh knows a thing or two about iconic design.

Which is why his collaboration with Braun is the perfect match.

Virgil Abloh x Braun – Learn more

As part of Braun’s 100th birthday celebrations, the brand tasked Virgil with choosing his favourite Braun design icon from the last 100 years and reimagining it to create a piece of “functional art”, designed to last the next 100 years.

The result is exactly that: a timeless piece of functional art! See for yourself.

Your design stories

Are you passionate about design? Do you live for fashion or dream about home décor? Then the Braun team want to hear from you.

Head to your social pages now and say what good design means for you and why you’re excited about this collaboration with Virgil Abloh, tag @braun_global and @trndUK and use the #BackstagewithBraun. Once you’ve shared, upload your URL with us to be in with a chance of winning one of 10 x limited edition Braun prizes.

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Like you, the team at Braun care about design. They believe that good design can help us to lead a better life and aim to create simple, usable products that will stand the test of time.

See the full Terms and Conditions of the prize draw here.

@all: Who is your #1 design icon from the last 100 years?

258 Comments

Mila-2 • 3 years ago

I am a huge fan of Braun Products , Looking forward to see whats new in design , and what new Products came from from them .

Eliska • 3 years ago

I am looking forward, I think design is not about fashion or something like that. Is much more, is about the conception, the attitude, the expression.

emmaj112000 • 3 years ago

For me it is hair products, I find them reliable and last for years. I have had a hairdryer for over 10 years and it still functions as if I had just bought it. I use my tongs even though I have a curl automatic.

Flanagan212 • 3 years ago

Love love love braun products stylish slick neat and long lasting too i use braun hairdryer and straighteners have for years and theyve been thru party times emergency bad hair moments the lot ..fantastic project guys enjoy 😉

Wishboom • 3 years ago

Always brought Braun for my hair care from the first time I was aloud to have my first hair dyer as a child, and I always remember my Nans cordless hair curler in the 80s.she loved her big hair lol.

Urbaniak • 3 years ago

I have never had the pleasure of using this brand before. I would love to test something and evaluate it according to my criteria.

Hollylouise • 3 years ago

Hair curlers & shavers have been spot on every single time without fail from this brand. Honestly couldn’t fault them.....some new mordern (maybe “smart”) displays that connect to an app would be cool, maybe a diamond style handle that can have different LED settings built in :-) or a heated handle for the campers 😉 ah the possibilities are endless x

Granny17 • 3 years ago

I think that design quality and price are most important for all products. Ease of use is also very important for people who are disabled or have arthritis etc and Braun products we have purchased we have found these all to be suitable for my use. They are very good priced items also and we always get good value for our money

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Celebrating 100 years of Braun Design

Your design stories

258 Comments