Five ways to score with your video content

Your content playbook: five winning ideas

We've pulled together some of our favourite angles to help you showcase Coca-Cola Zero Sugar and the Premier League partnership. Choose the idea that feels most natural and authentic to you and the sort of thing you usually post. Start with the hook…

Idea 1: "My matchday never starts without this..."

Show us how you get matchday ready before the game. Stock the fridge with Coca-Cola Zero Sugar, lay out your table, and Guess the Goals for the day ahead. It's not superstition, it's passion.

Idea 2:"Football is so much more than just a game to me..."

To some, football is just a game. To others, it's so much more. Open a can of Coca-Cola Zero Sugar and speak directly to camera about what football means to your life: family, friends, rituals, the only one-on-one time you spend with your dad. Keep it personal and general (no specific players or teams). And then tag your friends and invite your followers to share their story too.

Idea 3: “When your team scores and you..."

Football wouldn't be the same without our mates. Get your pals round, hand out a Coca-Cola Zero Sugar and film your own mock goal celebrations (the robot, ice cold, new baby daddy…), make sure your Coca-Cola Zero Sugar can is in show.

Idea 4: "Reckon you can predict the score of every Premier League game this week? Because I do…"

This one is simple, shoot a video sharing the Guess the Goals competition* and explain to your followers they could win an official Puma Premier League match ball if they guess right and share it via the QR code on Coca-Cola Zero Sugar cans. Tag friends and see who wins first.

Idea 5: "Cheering from the sidelines be like..."

If you're not a player yourself, but your friends/partner are, show how you cheer for them from the stands while enjoying your Coca-Cola Zero Sugar. After all, Sunday League is where the real magic happens!

Want to size up the competition (or see what your teammates have shared)?

The first posts are coming in thick and fast. Take a look at what your teammates have shared so far.

And remember, get involved and share your posts for your chance to win one of 5 x pairs of tickets to a Premier League game**.

Don’t forget the essentials

It’s super important that you follow all the do’s and dont’s in this project. For the complete list, head here.

The all-important do’s and don’ts

✅ Please show only one can of Coca-Cola Zero Sugar per person, per video. Do not show any other Coca-Cola products.
✅ If food appears please show a balanced meal (include veggies or healthier sides). Foods like pizza, chips, fries or popcorn must not appear on their own.
✅ If you talk about the Guess the Goals Please check the full content checklist in the handbook or here, and follow them strictly. Posts that don't meet these will need to be modified or removed.

❌ Do not film or share football matches, including 60 minutes before kick-off to 30 minutes after full-time!
❌ Do not wear any club shirts and do not show any logos (except for Coca-Cola) in your content.
❌ Do not use copyrighted music. Only use music from TikTok Commercial Music Library and Royalty-free music on Instagram. If you are unsure, please do not use music at all.

Share your posts with us

To enter the competition, you need to upload your social posts with us. Ready? Then what are you waiting for?👇🏼

Upload a screenshot Upload a URL

We can't wait to see what you create!

@all: Which content idea are you going to try first?

---

*GB, 18+. Enter via Coke App (QR). Guess weekly PL goals (12 Jan–10 Mar 26) for chance to win 1 of 1,000 Puma balls/wk, 1 of 252 pairs of match tickets or 1 of 3,748 vintage jerseys (wks 4-8). Max 1 entry & win/pers. T&Cs: coke.co.uk/plgoals-terms

**Full terms and conditions can be found here.