This is IAMS' greatest project yet!

The team at IAMS can't wait to share their brand new range with us. IAMS for Vitality is the brand new range from IAMS that champions our cats' and dogs' healthy vitality by giving them the nutrition they need and the taste they love.

In this new project, a whopping 8,000 trndsters (and their cats and dogs!) will be recruited to participate and spread the word with us.

We will split into two team for this project: team Cat will try the new IAMS for Vitality for Adult Cats, and team Dog will try out IAMS for Vitality for Adult Dogs. Our cats and dogs will experience IAMS' great new range that supports the 7 signs of healthy vitality.

Discover IAMS for Vitality
Find loads of interesting info about our new project with IAMS for Vitality, as well as interesting and creative ways to get spreading the word in our exclusive insider info booklet! Take a look now!

@all: Are you excited to try the brand new IAMS for Vitality range?

1510 Comments

Pamgid1 • 5 years ago

My dog Peggy just loved the lamb food at the moment she still will only eat it if I put a little bit of meat on top but I am going to reduce that down until it is just IAMS as I would like her just to have dry food.

Lottie22 • 5 years ago

All my 5 cats and the neighbors cats are loving the IAMS for Vitality range. Will be handing out sample packs to work friends tomorrow who I know have cats.

Colliedolly • 5 years ago

Only on day 3 and my dog is pushing her normal brand to the side and only eating IAMS chicken!!

Alistair16 • 5 years ago

Well the 4 cats are loving the Iams Vitality chicken. Have given neighbours a sample pack from me and were looking forward to trying out. Their cat is quite fussy so look forward to their feedback 😊

tiger123 • 5 years ago

IAMS for vitality is amazing my very very fussy dog loves this stuff!!!

Dp1981 • 5 years ago

I can not believe how much my three cats are enjoying this food. As soon as i put it out, They are there and it's all eaten so quickly. Normally very fussy kitties.
I've given a few bags out of food for friends and family to try with their cats. Just waiting on the reviews back.
What a great project.

MowMia93 • 5 years ago

Hi everyone,
this is a great project. My cats love IAMS and my friends cats who have tried it have loved it as well. In fact one friend said her male cat pushed his sister off the food so he could eat it all. She went back later for her sample!
Haven't seen any difference between the various flavours, mine just eat the lot!
I have asked other people, as I've given them different flavours to try and again no one flavour seems to be the favourite, They all are!

Mrsdoglover • 5 years ago

Lexie has tried the lamb today and seemed to enjoy it as much as the chicken which is great her friend holly came over to try it today and it was a hit with her too. She went home with a voucher for more!

louissah • 5 years ago

Hello everybody,

I have been feeding Rusty the IAMS since it arrived - she loves it, clean bowl every time! :) When I have given her dry food before, she spits half of it out onto the floor - not with IAMS ! :)

Bzeko87 • 5 years ago

Never received my pack 🙁

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IAMS for Vitality

1510 Comments