Never miss a moment with Mielle
Your curls have plans this summer, and they should be able to keep up.
From Notting Hill Carnival and festivals to brunches, day parties and spontaneous catch-ups, life doesn't stop for a bad hair day. Neither should you!
That's why we're inviting 500 trndsters with type 3 and type 4 hair to discover the Mielle Kalahari Melon & Aloe Vera collection, a hydration-powered routine, created with textured hair in mind, that delivers up to 5 days of moisture.*
Expect soft, defined, healthy-looking curls that are ready for whatever your summer has in store. Because the best memories are made when you're living in the moment, not worrying about your hair.
I want to apply now
What's in your starter kit?
You'll receive a complete routine featuring:
🩷 Mielle Kalahari Melon & Aloe Vera Shampoo
🩷 Mielle Kalahari Melon & Aloe Vera 2-Minute Deep Conditioner
🩷 Mielle Kalahari Melon & Aloe Vera Multi-Tasking Leave-In Conditioner
🩷 Mielle Kalahari Melon & Aloe Vera Curl Forming Glaze
🩷 Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil
Your mission
Put Mielle to the test in real life and show us how your curls keep up.
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Build a weekly hair care routine with Mielle
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Get active on TikTok and Insta and shout about Mielle. Show off your hair transformations, your quick how-tos, or the latest trend (psst...we're looking for Carnival vibe content to help build the excitement)
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And this one’s easy, hand out coupons to friends and family so they can save when they shop
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Share your feedback directly to the team at Mielle via the Final Survey
I want to apply now
Win a spot on the Mielle float at Notting Hill Carnival and a £50 Amazon voucher**
This project comes with more than just great hair.
One standout trndster will win a place on the Mielle float at Notting Hill Carnival, with the chance to bring two besties along for an unforgettable day at one of the UK's most iconic summer events.
And because every great summer deserves a little extra, 10 lucky trndsters will also receive a £50 Amazon voucher.
Ready to Never Miss a Moment?
Yes! I want to apply now
Not a trnd member yet?
It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.
Register now
@all: Ever missed a moment because of a bad hair day?
*when used as a system
**Terms and conditions apply.