Guidelines
Summer is made for showing up. From Carnival to festivals, brunches and everything in between, your hair should be ready for every plan. 🌀🍸✨
Show us how the Mielle Kalahari Melon & Aloe Vera collection fits into your routine, helping your curls stay healthy, hydrated and ready for real life.
Tested by Real Life. Never Miss a Moment. 🩷
Your mission
Create authentic TikTok or Instagram content that feels true to you and your style. 🫶🏾
We'd love to see how Mielle fits naturally into your routine, whether you're getting ready for Carnival, heading to a festival, meeting friends, enjoying a summer day out or simply embracing wash day. Bring your audience along from getting ready to living the moment.
Content inspiration
Choose the concept that feels most like you:
-
Summer GRWM
Take us through your routine as you prep your hair for summer plans. Show how Mielle helps you create healthy-looking, hydrated styles that are ready for whatever the day brings.
-
Hair transformation
Show your curls come to life with a before & after, transition or styling routine. Finish by taking your hair out into the real world because great hair is made to be lived in.
What we'd love to see
🍈 A scroll-stopping hook in the first few seconds
🌀 The products featured early in your video
💦 Hydrated, healthy-looking curls, coils or waves
📸 A mix of product close-ups and lifestyle shots
💃🏾 Your finished look out enjoying the moment
🎉 A fun, authentic story that's true to your personality
Please avoid
❌ Other haircare brands or logos in shot
❌ Unboxing-style content
❌ Copyrighted music (please use royalty-free or TikTok/Instagram library music)
❌ Filters or face apps
❌ Altering your curls artificially – we want to celebrate real, healthy, textured hair
❌ Showing the products being used on babies or young children
Don't forget
✔️ Start your caption with AD
✔️ Tag: @trnduk and @mielleorganics_uk
✔️ Use: #MiCurlsGotPlans #MielleUK #MiCrownReadyForTheRoad #NeverMissAMoment #5DaysofMoisture
Win big this summer
Great hair comes with great rewards!
🩷 10 lucky trndsters will each receive a £50 Amazon voucher.* 🩷
Don't forget: Upload your social media URLs to officially complete your mission and be eligible for the prizes!
Share my URLs
Upload my photo
*Full terms and conditions can be found here.