rosanna

12 days ago

We put Head & Shoulders Menthol Fresh to the heatwave test

Feeling fresh today? We thought so. Your local postie has been busy and many of the starter kits have landed over the weekend. The cooling tingles are officially underway which means it’s time to start thinking of sharing your ice-cold social posts.

📸 The social post

Crack open a cold one and show your followers what a -5C° cooling sensation really feels like in the heat of a British summer.

Tap any video below to play instantly, then use the icons to jump to TikTok or Instagram.

👀 What we want to see

🥵 Show off your hot head moment. We’re talking sweaty Tube rides,
heatwave struggles, or just winding down after a long, hot day.

🧊 Then, it’s time for the “cold one”. Grab your Head & Shoulders bottle from
the fridge (or an ice bucket) and show off the satisfying crack as you open it.

🍃 Next, show the cooling refresh as you apply your product and say “aaaah”.

✨ Finish with your fresh hair and your decidedly chilled demeanour.

The hashtags & tags

Start your caption with AD and don't forget to include: #FreezeTheItch #CrackOpenaColdOne #HeadandShouldersUK #AntiItch.
Tag @headandshoulderseu and @trnduk on Insta and @headandshouldersuki and @trnduk on TikTok.

❗ A quick heads up

Please keep other haircare brands and products out of shot. We want Menthol Fresh to be the clear star of the show.

🎵 Only use music authorised for commercial use, such as tracks from TikTok's Commercial Music Library or Meta's Sound Collection. If in doubt, don't use any music.

📋 Want the complete low down?

Check out the full campaign guidelines. They’ll help you to get creative and put you in a great position to win one of 20 x £50 Amazon vouchers.

Check out the guidelines

🎫 Wait…I can win a £50 Amazon voucher just for sharing to TikTok or Instagram?*

You certainly can. We're giving away 20 x £50 Amazon vouchers to the creators with the best content. But to be included in the draw, you have to upload your social post with us. Already shared? Impressive! ✨
It’s time to:
Share your URLs Share your screenshots

@all: What are your first impressions of Head & Shoulders Menthol Fresh?

*Full terms and conditions can be found here.

21 Comments

Elvis14 • 12 days ago

Crack a cold one. Head and Shoulders Menthol Fresh amazing. No more itchy,flaky scalp. Just pop in the fridge for extra cooling. Minty,menthol fresh feels tingly cooled and calm.

NessB • 12 days ago

Such an absolutely incredible refreshing feeling when using this to wash my hair. I'm loving it and have to say crack open a cold one 💙

Kellyc77 • 12 days ago

As a female of a certain age and going through perimenopause right now, this shampoo was amazing to use. Not only did it make my hair look and feel amazing, it cooled me right down when I used it. The cooling, tingly sensation feels so good. Takes the meaning "Crack open a cold one" into a whole new meaning 🥶

RayRay90 • 12 days ago

Love this head and shoulders more so does my son he been using it and it's fantastic cools his heads and stops the flakes over the moon with it

Touchy195 • 12 days ago

Since using the head and shoulders menthol fresh my hair has felt much better and cooler
My son has also notice a difference after using this as his dandruff has become less noticeable
We would recommend this product

brownie • 11 days ago

This is so needed during this unprecidented heatwave with hair out of control, dry itchy scalps and in need of a refereshing mint shampoo. My head feel less itchy and scalp feels so much better. The slogan "crack open a cold one" is super apt.

Katiert • 11 days ago

Just used it for the first time and the cooling sensation is soooo good , it lathers up an absolute dream and is really refreshing

Imothebest16 • 11 days ago

Wow just used and omg the cooling sensation is unreal must try!!!!!

Sassydi • 11 days ago

My New Cool Head and Shoulders has arrived and cannot wait to give it a go. It's in the fridge ready for my hair to be squeaky clean and smell so Fresh. The smell is incedible when it's cracked open for the first time. Don't take my word for it. Give it a try. I will tomorrow morning Ahh

friday85 • 11 days ago

i love it. its my go to shampoo now!

Mihaelaa • 10 days ago

Great cooling sensation 👌 🧊

Johamar • 9 days ago

So happy to have Head & Shoulders with me. It refreshes my scalp so well and stops those itchy moments after my workout, leaving a cool and clean scalp 🧊🧊
A tip for long hair is to apply Head & Shoulders direct to your scalp to feel the cooling effect ✅

kaur_20 • 9 days ago

✨ The new Head & Shoulders shampoo is AMAZING! 🫧💙

I’ve been loving this new addition to my haircare routine! It leaves my hair feeling so fresh, clean and refreshed, and I love how soft and healthy it feels after using it. 🧴✨

The whole experience feels like such a little upgrade to my usual hair-wash routine, and the fresh feeling lasts too! It’s been amazing to use💙

Honestly, I’m obsessed! 😍

Terminatrix • 8 days ago

I love this shampoo. Makes my scalp really cold when I first apply but I love that feeling.
I have just posted to Instagram.

KarrieC • 8 days ago

This shampoo is so cooling and refreshing and leaves my hair feeling soft and hydrated. It really does stop your scalp feeling dry and itchy too.

Neli321 • 7 days ago

All my life i got itchy scalp, after using a couple of times this shampoo i feel better. Not more itching and dry scalp. Really helpful product for me, cooling and refreshing my hair.

TBurg1 • 6 days ago

Wow this is amazing - love the cooling sensation it’s so fresh and invigorating 🩷

H4nn4h • 6 days ago

This product is crazy, I love the cooling sensation and each time I use it, it feels better!

rach74 • 6 days ago

This is great shampoo, in the hot weather cools my scalp down and also the dandruff has gone. Leaves a lovely cool fresh feeling on my head. Also leaves my hair feeling soft.

almostblue1 • 6 days ago

I have been on holiday and put my hair under lots of stress with sun and sea water. it was always such a relieve to use it in the shower. I will definitely buy again in the future

Luanda111 • 1 day ago

Head & Shoulders Menthol Fresh leaves my scalp feeling clean, cool and refreshed.

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