NEW Head & Shoulders Menthol Fresh

We're looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh and crack open a cold one.

2300 participants

Beauty & Personal Care

20/07/2026 to 21/09/2026

It’s time to crack open a cold one

BBQs. Beer gardens. Sweaty commutes. Gym sessions in the heat. The Great British summer is finally here… but when your scalp feels hot, itchy and uncomfortable, there’s only one thing on your mind:

You need to crack open a cold one. ❄️

No, not that kind of cold one.

Introducing NEW Head & Shoulders Menthol Fresh

Head & Shoulders Menthol Fresh delivers the same icy, refreshing sensation as cracking open an ice-cold can on a hot day — designed to give your scalp an instant cooling hit and long-lasting comfort from the first wash. 🧊

Powered by refreshing mint and active P-Olamine, it delivers a powerful -5°C cooling effect on your scalp, helping it to feel less oily, less itchy and more comfortable until next wash, with up to 24-hour itch relief,* (according to 8/10 users**).

Apply now

Want To Take Part?

We’re looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh. Applications are open until 10 August, and our project will run 15 August to 7 September.

If selected, you’ll test Head & Shoulders Menthol Fresh and create refreshing Instagram and TikTok content to help others discover the ultimate cooling scalp refresh this summer. 💙

It’s time to crack open a cold one… for your scalp.

Apply to take part now:

Apply now

Not a trnd member yet?

It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.

@all: Looking for a burst of menthol freshness?

*Itch related to dandruff. Visible flakes with regular use.
**REFERENCE OF THE STUDY: Clinical Test (CSD2017232), run in 2018, #of panelists 100

148 Comments

LastApollo • 16 days ago

Interested to try this as I could imagine it would be quite refreshing especially after doing a workout!

lipglosslady • 15 days ago

This is so cool I’ve never seen anything like this!

Charli2442 • 14 days ago

Omg I’ve seen ads for this and I am dying to try it!

Heyitszoyee • 14 days ago

Yeyyyy excited to try this😍. I have seen so many adds. I am dying to try this

Laurenabixox • 14 days ago

After going to the gym . I bet this feels insaneeeee

Poiison • 14 days ago

The way I am hoping this helps with menopause in the summer 🤞

Nia-tests • 14 days ago

Omg I am so excited 😆

Virginiaugccreator • 14 days ago

Estoy súper emocionada y orando para ser una de las agraciadas de este hermoso proyecto 🥰🥰🥰🫂

Collabswithcharl • 13 days ago

Oh my god would love to try this 😍 be perfect after hot days even more so after the gym.

goldenhair • 13 days ago

This looks like the perfect answer to that hot sticky feeling we get after a workout or that long walk in the sun shine. I should imagine this is a wonderful cooling tingly experience. I would love to try this product.

Chilloutkev • 13 days ago

i know this will be the best, its head and shoulders above the rest. a refreshing clean for my hair, to look good when travelling here and there!

fezab • 13 days ago

My scalp needs a cooling sensation after wearing head gear all day🤞🏻❤️☺️

Chai24 • 13 days ago

🤞

Champster • 13 days ago

Hope I get chosen to test this out ,especially in this hot weather finding scalp more and more itchy!!

Misstryalot • 13 days ago

Can you just IMAGINE how this feels?! Would love the chance to try it and feel that minty tingle on my head 😊

Kfreebs • 13 days ago

💙💚🍃🌊

Lovetrndtests • 13 days ago

Would love the opportunity to try Head and Shoulders menthol scent. I used to use the original Head and Shoulders when I was younger. I'd imagine it's quite a refreshing experience. I particularly find the scent of eucalyptus and mint one of my all time favourites!

judithrat • 13 days ago

It sounds great to stop that itch after a long day working / commuting / in the sun. especially love the idea of a menthol fresh scalp and help stop it being so dry in this heat.

saarrah • 12 days ago

I just know this is going to give you the most fresh post shower feeling on the scalp! Much needed!

laurenmarieee • 12 days ago

Really have high hopes for this! I've suffered with an itchy scalp issues for over 25 years and I hope something like this shampoo could give some much needed relief after a hot day in the sun!

tashajane9333 • 10 days ago

Would love the opportunity to get my fiancé on board & try this! He’s always moaning about his hair & it would be the great start to my journey to hopefully become a micro influencer! Thank you for the opportunity 💙

Annybaby • 10 days ago

i hope i get choosen because i love this product

Colesy • 10 days ago

Would love to try out this new shampoo from experiencing a dry scalp I would be willing to try our and share my experience with others about how I’ve found using it!

ChristyA • 10 days ago

Looking forward to trying this for the cooling sensation and to treat flaky scalp

msvanessabaer • 10 days ago

Excited to try for myself and hubby who has been complaining of flaky scalp

Kguirkin • 9 days ago

Can’t wait to have a fresh feeling scalp for the summer especially on the really hot days !!! ☀️☀️☀️☀️

Izastar2 • 9 days ago

First time I’ve applied, great blogs. Really hope I can test a few products out and give helpful, honest feedback!

diamandismarie • 8 days ago

I've already used lots of Head & Shoulders over the years! My dad uses the Clinical Strength, and I buy the original/standard scent when I need H&S (once a year or so). I'd love to try the Menthol Fresh because I haven't ever explored the alternative H&S scents! To be honest, when I started using H&S in middle school (the early 2000s), only the standard original scent was available, and now I've just never gotten around to trying any others. I'm imagining this scent offers a tingly and super clean feeling, so I'm very curious about it and excited for the opportunity to give it a try!

Koolkiwi2811 • 8 days ago

Whoop whoop, always been a user of head and shoulders! New products are always brilliant- would be a great addition to the wash bag ready for after gym sessions and runs 💪

Renatak • 7 days ago

Definitely 😁

Fulwood • 6 days ago

Cool my scalp!

Leonozza1 • 5 days ago

I’ve always struggled with keeping my hair fresh and clean and it an already avid user of Head and Shoulders!! It’s really exciting to see they’re developing new scents and I can’t wait to try!

Londongirl12 • 4 days ago

Yes i got selected!!!!

Deeyo • 4 days ago

Who else got the email??????

Thanks Trnd. I can’t waittttttttttt

Dr_Ever • 4 days ago

My boyfriend suffers badly with dandruff, especially in the hot summer months and I often get an itchy scalp after a gym workout. Let's see if this can cut the mustard and leave us both feeling fresh and clean! 🍃

Loopyloorobo • 4 days ago

Whoo got the email and in the 300 vip member club 🥳🥳🥳

laxie • 4 days ago

Reaallyyy excited to be a part of this! Looking forward

Sarahrosieb • 4 days ago

I am so excited to try this out! especially in this weather

Rosieloki • 4 days ago

Tysm trnd. I can't wait to give this a go

EllaDee • 4 days ago

Sounds so refreshing!

Donna87 • 4 days ago

Can't wait thank u 💓

Minimalist92 • 3 days ago

Just applied to try this. I love looking for new haircare that can help with my needs :)

sindi1 • 3 days ago

I would love to try out the promised coolness and refreshing cleanness that this campaign suggests

Mickey48 • 3 days ago

I must admit that I'm simply itching to try this!

Jas11 • 2 days ago

Made the team thank you

Elvis14 • 1 day ago

My Head and Shoulders Menthol Fresh just arrived can't wait to try.
Fabulous box and packaging.

Alexmollyholly • 1 day ago

Would absolutely love to try this!

Ruviewer • 14 hours ago

Yeay made it on the team 🎉 can't wait to test and review 🫶🏼 💕

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