NEW Head & Shoulders Menthol Fresh

2,300 trndsters are testing NEW Head & Shoulders Menthol Fresh and cracking open a cold one.

2300 participants

Beauty & Personal Care

20/07/2026 to 21/09/2026

It’s time to crack open a cold one

BBQs. Beer gardens. Sweaty commutes. Gym sessions in the heat. The Great British summer is finally here… but when your scalp feels hot, itchy and uncomfortable, there’s only one thing on your mind:

You need to crack open a cold one. ❄️

No, not that kind of cold one.

Introducing NEW Head & Shoulders Menthol Fresh

Head & Shoulders Menthol Fresh delivers the same icy, refreshing sensation as cracking open an ice-cold can on a hot day — designed to give your scalp an instant cooling hit and long-lasting comfort from the first wash. 🧊

Powered by refreshing mint and active P-Olamine, it delivers a powerful -5°C cooling effect on your scalp, helping it to feel less oily, less itchy and more comfortable until next wash, with up to 24-hour itch relief,* (according to 8/10 users**).

Applications are now closed.

Want To Take Part?

We’re looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh. Applications are open until 10 August, and our project will run 15 August to 7 September.

If selected, you’ll test Head & Shoulders Menthol Fresh and create refreshing Instagram and TikTok content to help others discover the ultimate cooling scalp refresh this summer. 💙

It’s time to crack open a cold one… for your scalp.

Apply to take part now:

Applications are now closed.

Not a trnd member yet?

It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.

@all: Looking for a burst of menthol freshness?

*Itch related to dandruff. Visible flakes with regular use.
**REFERENCE OF THE STUDY: Clinical Test (CSD2017232), run in 2018, #of panelists 100

192 Comments

Fionar93x • 2 months ago

This sounds amazing! Especially with theese heatwaves coming we need something to cool us down and help our heads feel fresh , would love this opportunity

HHH12345 • 2 months ago

This sounds incredible my hair could really do with a nice cool wash especially with the current weather.

PhAnMaLe • 2 months ago

I saw this advertised on tv yesterday and as someone who suffers from psoriasis of the scalp, which is aggravated by gym workouts and summer sun/cap, im looking forward to trialling it.
If im not successful for this trial, ill be buying to review anyway as I feel the ad was talking to me personally!

Rows • 2 months ago

Im so excited to try this! Its really perfect for this heatwave.

Dee3concepts • 2 months ago

Can't wait, fingers crossed 🤞.

Linbo • 2 months ago

I think this looks amazing so refreshing on a hot summer day.

Themelhurry • 2 months ago

I definitely could do with trying this one out. Just looking at the bottle I feel refreshed. Reay excited to feel the menthol sensation and how invigorating it truly is.
Nice looking packaging too! Can't go wrong with Head and Shoulders

Joshmelosh • 2 months ago

I have my fingers crossed 🤞

Irtafahm • 2 months ago

Ooo after my stay in Pakistan for 2 months this is just what I need to try

Sunshine10 • 2 months ago

This looks amazing…. So excited to be a part of it …. My husband loves head n shoulders shampoo …. Excited to try this menthol one xx

Sarahlou2610 • 2 months ago

This looks amazing and would love to try it and be part of this. My husband loves Head and Shoulders products. Fingers crossed I get some to test

lildan • 2 months ago

This sounds amazing ... a cooling hair wash in this hot weather would be heavenly, hubby wants to try it as well so there will be double feedback!!

lanalawko • 2 months ago

EXCITED FOR THIS!!!!!!!!

Sophikins • 2 months ago

Would love to try this!!

Falak • 2 months ago

I’m so excited for this. My whole family would love to test it honestly in this weather.

Onecountrygirl • 2 months ago

We are excited for the opportunity to try this great product.

shellyrobertson • 2 months ago

I can’t wait to try this if i am accepted. My scalp has been sweating and itching so bad, The weather is taking it toll and adding to the itchiness. I just know this will help soothe and calm any itching. This is something my scalp is crying out for.
We freshen up all other parts of our body why not treat our scalp too? Fingers crossed 🤞

lmarisa89 • 2 months ago

OMG! For the last 16 years iv only used head & shoulders (yellow one!) And cant rave about it enough! I cannot wait to try this one, especially in this heat 🥵

happymand • 2 months ago

Oooh the menthol cooling my scalp intrigues me! Would love to try this and calm down my itchy scalp.

Pandasand777 • 2 months ago

Oh, I really hope I get to try this! My head has been a sticky sweaty mess ( too much info, I know, but true!) in the heat we've been having. Please rescue me, and everyone around who has to look at me, and let me try this! 🙏🙏 🥵➡️😎

LULABELL • 2 months ago

Hope I get to try this, my head is itching already in anticipation 😂

daya.xx0 • 2 months ago

need this in the summer heat !

Daisykaren73 • 2 months ago

Ooo i do love a new head and shoulders, between heat and menopause, itch is driving me to distraction 🤪😁

Candleboys • 2 months ago

We’d love to be selected for this campaign! The cooling, refreshing concept is perfect for creating fun, authentic content, and we’d be excited to showcase this to our audience.

Toyah9999 • 2 months ago

This sounds so good! Would love to try it might even put it in the fridge ha ha

raidikshapreet • 2 months ago

Wow, this looks amazing! A cooling hair wash is literally just what I need to try out in this hot weather. Really hoping to get selected to test and share my honest review. Fingers crossed! 🤞✨💗🫧🫧🫧🫧

Blademan • 2 months ago

It sounds great would love to try it and see if it can help me

Malami_hometester • 2 months ago

This shampoo would be great for current weather. Hopefully will get a chance to try it out.

kctester • 2 months ago

This sounds amazing! My boyfriend suffers badly from a dry, itchy peeling scalp, work psoriasis in his family! He’d love to try this!

Thatdowntowngurl • 2 months ago

Super excited to be part of this campaign!

Kelky • 2 months ago

Would love to try, super excited and my hubby said he would love to try this out too 😍

Nicole47 • 2 months ago

Super excited to test this product i love testing products and given my honest opinion, and sharing material regarding head and shoulders campaign, good luck everyone x

pateldk • 2 months ago

Myself and mum both have psoriasis, its very difficult to find something that has any ounce of help towards flaking and itchiness so we use a Japanese remedy which we mix at home after learning of it in Japan, it works very well but the ingredient are super expensive. But I have no cheaper alternative at the moment

Codyjean52 • 2 months ago

Sounds perfect for this hot weather and dry scalp ! Menthol sound cooling and soothing hopefully I get to try it out.

TK21 • 2 months ago

Exciting times! The hot weather plays havoc with my scalp due to sweating, particularly of a night time. I'm looking forward to the cooling effect of menthol fresh head & shoulders doing the trick.

xgembeanx • 2 months ago

This sounds absolutely amazing especially with all this heat we are having. I love my hair feeling fresh and looking and smelling fresh and clean! Fingers crossed 🤞🏻

kxngbr • 2 months ago

Excited to try this out, as someone who is outside playing sports, going to the gym and is always outside, my scalp is exposed to the elements. So it will be great to try this out to help my scalp.

karolina66 • 2 months ago

This is what it is needed especially after so many heatwaves we’ve had already 😎

Ozmosis • 2 months ago

This sounds awesome 👌
Being bald and a cap/hat wearing guy this is hopefully going to rejuvenate my delicate noggin 😁😎👨‍🦲

JenJ72 • 2 months ago

Always loved head n shoulders but il be honest not used for a while excited to try the new menthol edition, sounds like will be cooling just wat we need in this hot weather. Can't wait to smell it too. Ive long hair now so will snell bloody gorgeous when I swish my hair. My hubby looking forward to this edition too xxx

Simob • 2 months ago

Ooooh fingers crossed I’m selected! Looking forward to it 😁👌

cbert • 2 months ago

This is needed in this crazy British heat!

RubyRoland • 2 months ago

Always up for something new to try and this would be much needed in the current heatwave weather conditions

Delfyreviews • 2 months ago

Given the current heat this product would be a godsend, I can almost feel the tingle on my scalp just thinking about it 👍🏻

Poooooo • 2 months ago

Sounds lush I live cool minty shower products lol 😆

NessB • 2 months ago

Sounds amazing! 🤞🏽🤞🏽

Lyppy • 2 months ago

I’ll try anything to stop my scalp itching, especially in this heat. 🤞🏻🤞🏻🤞🏻 Thanks 🧴😎

dsg839 • 2 months ago

I’m going mad in this weather my head is just itchy n flaky all the time…. So I hope I get some goodness from this one day soon 🤯🙌🏼🙌🏼🙌🏼🙌🏼

CreativeLoz982 • 2 months ago

Hoping I get selected for this project ! 13 hours a day in a hot sweaty bakery does absolutely nothing for my locks !! Hot itchy head after wearing a hat and hairnet for so long , this project sounds like welcome relief for my hair !

zyusein1 • 2 months ago

Wow. Amazing! Such a great opportunity to test H&S! I'd be thrilled.

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