It’s time to crack open a cold one
BBQs. Beer gardens. Sweaty commutes. Gym sessions in the heat. The Great British summer is finally here… but when your scalp feels hot, itchy and uncomfortable, there’s only one thing on your mind:
You need to crack open a cold one. ❄️
No, not that kind of cold one.
Introducing NEW Head & Shoulders Menthol Fresh
Head & Shoulders Menthol Fresh delivers the same icy, refreshing sensation as cracking open an ice-cold can on a hot day — designed to give your scalp an instant cooling hit and long-lasting comfort from the first wash. 🧊
Powered by refreshing mint and active P-Olamine, it delivers a powerful -5°C cooling effect on your scalp, helping it to feel less oily, less itchy and more comfortable until next wash, with up to 24-hour itch relief,* (according to 8/10 users**).
Applications are now closed.
Want To Take Part?
We’re looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh. Applications are open until 10 August, and our project will run 15 August to 7 September.
If selected, you’ll test Head & Shoulders Menthol Fresh and create refreshing Instagram and TikTok content to help others discover the ultimate cooling scalp refresh this summer. 💙
It’s time to crack open a cold one… for your scalp.
Apply to take part now:
Applications are now closed.
Not a trnd member yet?
It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.
Register now
@all: Looking for a burst of menthol freshness?
*Itch related to dandruff. Visible flakes with regular use.
**REFERENCE OF THE STUDY: Clinical Test (CSD2017232), run in 2018, #of panelists 100