NEW Head & Shoulders Menthol Fresh

2,300 trndsters are testing NEW Head & Shoulders Menthol Fresh and cracking open a cold one.

2300 participants

Beauty & Personal Care

20/07/2026 to 21/09/2026

It’s time to crack open a cold one

BBQs. Beer gardens. Sweaty commutes. Gym sessions in the heat. The Great British summer is finally here… but when your scalp feels hot, itchy and uncomfortable, there’s only one thing on your mind:

You need to crack open a cold one. ❄️

No, not that kind of cold one.

Introducing NEW Head & Shoulders Menthol Fresh

Head & Shoulders Menthol Fresh delivers the same icy, refreshing sensation as cracking open an ice-cold can on a hot day — designed to give your scalp an instant cooling hit and long-lasting comfort from the first wash. 🧊

Powered by refreshing mint and active P-Olamine, it delivers a powerful -5°C cooling effect on your scalp, helping it to feel less oily, less itchy and more comfortable until next wash, with up to 24-hour itch relief,* (according to 8/10 users**).

Applications are now closed.

Want To Take Part?

We’re looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh. Applications are open until 10 August, and our project will run 15 August to 7 September.

If selected, you’ll test Head & Shoulders Menthol Fresh and create refreshing Instagram and TikTok content to help others discover the ultimate cooling scalp refresh this summer. 💙

It’s time to crack open a cold one… for your scalp.

Apply to take part now:

Applications are now closed.

Not a trnd member yet?

It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.

@all: Looking for a burst of menthol freshness?

*Itch related to dandruff. Visible flakes with regular use.
**REFERENCE OF THE STUDY: Clinical Test (CSD2017232), run in 2018, #of panelists 100

191 Comments

lipglosslady • 2 months ago

This is so cool I’ve never seen anything like this!

Charli2442 • 2 months ago

Omg I’ve seen ads for this and I am dying to try it!

Heyitszoyee • 2 months ago

Yeyyyy excited to try this😍. I have seen so many adds. I am dying to try this

Laurenabixox • 2 months ago

After going to the gym . I bet this feels insaneeeee

Poiison • 2 months ago

The way I am hoping this helps with menopause in the summer 🤞

Nia-tests • 2 months ago

Omg I am so excited 😆

Virginiaugccreator • 2 months ago

Estoy súper emocionada y orando para ser una de las agraciadas de este hermoso proyecto 🥰🥰🥰🫂

Collabswithcharl • 2 months ago

Oh my god would love to try this 😍 be perfect after hot days even more so after the gym.

goldenhair • 2 months ago

This looks like the perfect answer to that hot sticky feeling we get after a workout or that long walk in the sun shine. I should imagine this is a wonderful cooling tingly experience. I would love to try this product.

Chilloutkev • 2 months ago

i know this will be the best, its head and shoulders above the rest. a refreshing clean for my hair, to look good when travelling here and there!

fezab • 2 months ago

My scalp needs a cooling sensation after wearing head gear all day🤞🏻❤️☺️

Chai24 • 2 months ago

🤞

Champster • 2 months ago

Hope I get chosen to test this out ,especially in this hot weather finding scalp more and more itchy!!

Misstryalot • 2 months ago

Can you just IMAGINE how this feels?! Would love the chance to try it and feel that minty tingle on my head 😊

Kfreebs • 2 months ago

💙💚🍃🌊

Lovetrndtests • 2 months ago

Would love the opportunity to try Head and Shoulders menthol scent. I used to use the original Head and Shoulders when I was younger. I'd imagine it's quite a refreshing experience. I particularly find the scent of eucalyptus and mint one of my all time favourites!

judithrat • 2 months ago

It sounds great to stop that itch after a long day working / commuting / in the sun. especially love the idea of a menthol fresh scalp and help stop it being so dry in this heat.

saarrah • 2 months ago

I just know this is going to give you the most fresh post shower feeling on the scalp! Much needed!

laurenmarieee • 2 months ago

Really have high hopes for this! I've suffered with an itchy scalp issues for over 25 years and I hope something like this shampoo could give some much needed relief after a hot day in the sun!

Annybaby • 2 months ago

i hope i get choosen because i love this product

Colesy • 2 months ago

Would love to try out this new shampoo from experiencing a dry scalp I would be willing to try our and share my experience with others about how I’ve found using it!

ChristyA • 2 months ago

Looking forward to trying this for the cooling sensation and to treat flaky scalp

msvanessabaer • 2 months ago

Excited to try for myself and hubby who has been complaining of flaky scalp

Kguirkin • 2 months ago

Can’t wait to have a fresh feeling scalp for the summer especially on the really hot days !!! ☀️☀️☀️☀️

Izastar2 • 2 months ago

First time I’ve applied, great blogs. Really hope I can test a few products out and give helpful, honest feedback!

diamandismarie • 2 months ago

I've already used lots of Head & Shoulders over the years! My dad uses the Clinical Strength, and I buy the original/standard scent when I need H&S (once a year or so). I'd love to try the Menthol Fresh because I haven't ever explored the alternative H&S scents! To be honest, when I started using H&S in middle school (the early 2000s), only the standard original scent was available, and now I've just never gotten around to trying any others. I'm imagining this scent offers a tingly and super clean feeling, so I'm very curious about it and excited for the opportunity to give it a try!

Koolkiwi2811 • 2 months ago

Whoop whoop, always been a user of head and shoulders! New products are always brilliant- would be a great addition to the wash bag ready for after gym sessions and runs 💪

Renatak • 2 months ago

Definitely 😁

Fulwood • 2 months ago

Cool my scalp!

Leonozza1 • 2 months ago

I’ve always struggled with keeping my hair fresh and clean and it an already avid user of Head and Shoulders!! It’s really exciting to see they’re developing new scents and I can’t wait to try!

Londongirl12 • 2 months ago

Yes i got selected!!!!

Deeyo • 2 months ago

Who else got the email??????

Thanks Trnd. I can’t waittttttttttt

Dr_Ever • 2 months ago

My boyfriend suffers badly with dandruff, especially in the hot summer months and I often get an itchy scalp after a gym workout. Let's see if this can cut the mustard and leave us both feeling fresh and clean! 🍃

Loopyloorobo • 2 months ago

Whoo got the email and in the 300 vip member club 🥳🥳🥳

laxie • 2 months ago

Reaallyyy excited to be a part of this! Looking forward

Sarahrosieb • 2 months ago

I am so excited to try this out! especially in this weather

Rosieloki • 2 months ago

Tysm trnd. I can't wait to give this a go

EllaDee • 2 months ago

Sounds so refreshing!

Donna87 • 2 months ago

Can't wait thank u 💓

Minimalist92 • 2 months ago

Just applied to try this. I love looking for new haircare that can help with my needs :)

sindi1 • 2 months ago

I would love to try out the promised coolness and refreshing cleanness that this campaign suggests

Mickey48 • 2 months ago

I must admit that I'm simply itching to try this!

Jas11 • 2 months ago

Made the team thank you

Elvis14 • 2 months ago

My Head and Shoulders Menthol Fresh just arrived can't wait to try.
Fabulous box and packaging.

Alexmollyholly • 2 months ago

Would absolutely love to try this!

Ruviewer • 2 months ago

Yeay made it on the team 🎉 can't wait to test and review 🫶🏼 💕

sophia331 • 2 months ago

I have tried it and it made my hair so fresh. Love the cooling effect on scalp after applying it on!

caitlynxx95 • 2 months ago

refreshing, fresh itch free and flakey scalp! definitely would highly recommend this product left me feeling like me again with my hair down smelling amazing

clacla1 • 2 months ago

Absolutely stoked to be a part of this campaign. I can't wait to share with every one.