daniel_trnd

8 months ago

Ready to get festival fresh?

Hi and welcome to this banging new project with Old Spice! If you’ve had an email today saying you’re in, then welcome to the team. We’re stoked to have you on board for the Old Spice Festival Fresh project. Think of this as the place where lasting freshness meets festival vibes.

old-spice-welcome

Quick heads-up, you're not attending a festival with Old Spice (yet)…

Your mission as part of this team is to create bold, hands-up, festival-fresh content before your favourite festival kicks off. Think of the social shares that you create as your entry ticket for a chance to win real Leeds festival passes. We can’t give tickets to everyone who takes part (trust us, we wish we could) but for those who share epic festival-style moments showing how Old Spice keeps you fresh, there are tickets to Leeds to be one.

Your job for now is to put Old Spice Captain and Rockstar deodorant sticks to the test to find out if they hold up day to night.

What’s in your starter kit?

old-spice-products

Starter kits are being sent out from 3rd July onwards but could take up to a week. So, look out for yours in the post. Here’s what’s inside:

  • 1 full-size Old Spice in Rockstar fragrance
  • 1 full-size Old Spice in Captain fragrance

YOUR DIGITAL HANDBOOK

Your project missions

  1. Experience the freshness

    Use Old Spice Festival Fresh and decide who you are — Captain or Rockstar. Wear it during your daily routine or at your next big night out to see how it holds up.

  2. Create video content

    Share your #OldSpiceFestivalFresh moments to TikTok and Insta Reels. Show your prep routine or how it keeps you fresh while you're on the move. Keep it honest, simple, and real.

    Use the hashtags:

    #ad #OldSpice #OldSpiceFestivalFresh #CaptainOrRockstar #OSFestivalContest #trnduk & Tag @oldspiceuk and @trnduk

  3. Enter the competition to win festival tickets

    The most creative and engaging video entries will win a pair of tickets to Leeds Festival so show off your social sharing skills to be in with the best shot.

  4. Share your opinion

    Once you’ve tested the product, complete the final survey and share your feedback directly with the team at Old Spice.

We can’t wait to see what you come up with.

Didn't make the team and you think your content would be a winning one?

Have we got our selection process all wrong? Show us the error of our ways and you could STILL be in with a shot at bagging festival tickets. Here’s how:

  • Pick up your own Old Spice Captain or Rockstar deo sticks.
  • Share your own festival-fresh content on TikTok or Insta, show us your boldest Old Spice energy, and upload it via your members’ area.
  • The best creators will be in with a shot at those red-hot festival tickets.

@all: Ready to hands-up party with confidence?

Full competition terms and conditions can be found here.