Your Digital Handbook
Welcome to Team Old Spice: putting the fresh into freshtival
Fellas, you made the grade and we’re buzzing to have you on board! It’s official, festival season is here and with our Old Spice deodorant and social media knowhow, we’re about to put the fresh into freshtival and the bang into absolutely banging…
![win-tickets-to-leeds]( "win-tickets-to-leeds")
Here’s what you’ll be testing:
Over the next few weeks (and throughout festival season), you’ll put the following fresh and bold deodorant sticks to the test:
⚓ Old Spice Deodorant Stick Captain
The fragrance is crisp and aquatic, think confidence in a stick!
🎸 Old Spice Deodorant Stick Rockstar
Imagine citrus notes high-fiving vibrant bergamot for non-stop freshness!
What’s in it for you?
Of course you want to know what’s in it for you. You’re a man of the world. As well as the crisp and confident vibes that come with knowing your pits are fresh and fragrant, you’ll also get:
🎫A chance to win a pair of tickets to Leeds festival
Travis Scott? Chappel Roan? Limp Bizkit? Whatever your vibe, Leeds Festival has it all and more.
🤳 Future collaboration opps with Old Spice
Your Missions
You’ve got your Old Spice, you know the possible prizes, now it’s time to fulfil your end of the bargain
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Test the product
Try out both deodorant sticks, and experience 24/7 hands up confidence.
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Get filming
Focus on video content, especially TikTok. Choose one of the following:
- Show your followers what gives you 24/7 hands-up confidence this festival season (hint: it’s Old Spice!). What’s your vibe? The fresh, aquatic aroma of Old Spice Captain, or the citrusy, vibrant bergamot scent of Old Spice Rockstar?
- Are you a Captain or a Rockstar? Let your followers know that Old Spice gives you the confidence to unleash your inner creative self.
- Let your followers in on the deal. If they get involved and share their Old Spice videos, they could be in with a shot at winning festival tickets too!
- Don’t forget the hashtags: #ad #OldSpice #OldSpiceFestivalFresh #CaptainOrRockstar #OSFestivalContest #trnduk & Tag @oldspiceuk and @trnduk
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Report back to us
Once you’ve shared online, share your URLs or screenshots with us. This part is vital, without it, you won’t be entered into the competition!
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Provide feedback
Once the project comes to an end, take part in a short online survey to give your feedback directly to the Old Spice team.
Here’s what you could share
You’ve no doubt made some banging content for TikTok and Reels already but if you’re out of ideas, let us inspire you. You could…
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Show us your festival vibe 🎡
- Are you a Captain or a Rockstar?
- Are you the festival fashion guru or the goofy costume guy?
- Show how Old Spice helps you stay fresh 24/7.
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Festival camp prep ⛺
- What’s in your festival survival kit?
- Highlight how you’re ready to stay fresh with Old Spice deodorant sticks.
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Planning on raving this weekend? 🪩
- Take your deo sticks to the party and film a fun video raving with Old Spice.
- Showcase your confidence hands up all night long!
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Shopping spree 🛍️
- Head to the shops, highlight Old Spice on the shelf, and talk about the chance to win festival tickets through our project.
- Challenge your friends and followers to get involved and share their freshtival adventures with Old Spice.
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Daily routine ⏰
- Incorporate Old Spice into your daily routine content.
- Emphasise the 24/7 freshness that keeps you going throughout your busy day.
The all-important do’s…
✅ Use the hashtags: #ad #OldSpice #OldSpiceFestivalFresh #CaptainOrRockstar #OSFestivalContest #trnduk & Tag @oldspiceuk and @trnduk
✅ Make sure your Old Spice deodorant is visible within the first 3 seconds
✅ Keep your video short – 30 seconds max, please
✅ Keep it natural and authentic
✅ Apply deodorant under your armpits only
✅ Smell the product, react, and describe the scent and how it makes you feel
The equally important do nots…
❌ Don’t feature any other brands or compare Old Spice with other products
❌ Don’t show alcohol, firearms, tobacco, or drugs
❌ No nudity or sexual content
❌ And definitely no racism, sexism, ageism, or any discriminatory content
❌ Never imply the product is for internal use, it’s only for your pits!
Extra technical tips for a top-notch video 📽️
- Clean your camera lens – it makes a big difference, trust us.
- Use natural light – face a window or film outside if you can.
- Keep your phone steady – use a tripod or stable surface to avoid shaky footage (difficult if you’re on the dance floor, admittedly).
- If you’re speaking, make sure your voice is loud and clear. Audio is a big deal!
- Keep background music low so your voice can be heard (and if you’re in da cluuub, consider captions instead of live VO).
- Use editing apps like CapCut, InShot, or your preferred editor to polish your video.
Ready to get involved? Put your hands up in the air for Old Spice. We’ll see you on the dancefloor. 🤘