daniel_trnd

6 months ago

Welcome to the PLATINUM dog food project - team dry!

Hello pets and pawrents 🐾 and welcome to this super exciting project with PLATINUM Pet food. If you received an email earlier today welcoming you to the team then congratulations, we’re absolutely delighted to have you here. 🐶

platinum-dry-dog-food

Over the next few weeks, we’re going to take our dog’s nutrition to the next level. If your four-legged friend has ever turned their nose up at regular dog food or you simply want to know they’re getting the best nutrition for their needs, then you’re in the right place.

What makes PLATINUM different?

Platinum is not your average dog food. In this project, you’ll try PLATINUM Adult Chicken dry dog food or PLATINUM Adult Iberico dry dog food. At the heart of every bowl is fresh meat and rich nutrition. fsg-vs-non-fsg PLATINUM uses a unique Fleischsaftgarung (FSG) preparation method, this means the meat is gently cooked in its own juices, locking in flavour, moisture, and nutrition. The days of giving your dog scraps and leftovers are over. Here are the key standouts to share with your pet-loving pals:

  • Made from REAL fresh meat
  • Resealable bags for freshness - always store food in the original packaging, do not transfer
  • Naturally moist and meaty
  • As nutritious as raw & compatible with raw fed (barf) dogs
  • No need for gradual transition. You don’t have to gradually ease your dog onto PLATINUM dry dog food like you may with some other dog foods, your pup can enjoy PLATINUM right away
  • Delicious, nutritious, and designed for true mealtime satisfaction. The waggy tails and empty bowls will prove it!

Think of this as a gourmet experience for your best pal. After all, they deserve it.

Starter kits are on the way 📦

The Dry Food Team’s starter kits are on the way and will be landing on doormats from tomorrow onwards. Don’t worry if yours doesn’t arrive right away though, your kit may take up to a week. Head to your members’ area from tomorrow onwards to find your unique tracking details:

Take me to my members’ area

Please note: This is the announcement for the team for PLATINUM Adult Chicken dry dog food and PLATINUM Adult Iberico dry dog food. Wet food announcements will be made on September 3rd so your chance may be just around the corner.

Your project missions

Over the next three weeks, we’ll try out PLATINUM Dry dog food and share our findings. Here’s what we’d love to see:

  1. Introduce your dog to PLATINUM

    You don’t have to worry about transitioning from your old food or gradually adding to your pup’s existing diet, PLATINUM Adult Chicken dry dog food and PLATINUM Adult Iberico dry dog food can be served right away.

  2. Use the Feeding Calculator

    Ask any chef, precision is part of fine dining so why not use the PLATINUM feeding calculator to measure perfectly for your pooch?

    PLATINUM feeding calculator

  3. Share your pup’s dining experience

    We want to see your pet’s happy face and wagging tail!

    • Video content works brilliantly (show us the excitement, the enjoyment, and the clean bowl afterwards!)
    • We’d love to see photos too.
    • Every time you share, use: #ad #PlatinumPetFood #FSGMethod #PlatinumPoweredPups #trndproject and tag @platinumpetfood & @trnduk.

  4. Upload your social shares

    Every time you share, be sure to upload your post with us via your members’ area.

    Take me to my members’ area

  5. Leave an honest review on Trustpilot

    Other pet parents could benefit from your genuine and honest reviews on PLATINUM.

    Leave a review!

  6. Complete the final survey

    When the project draws to a close, share your thoughts directly with the team at PLATINUM in our short and sweet final survey.

The Do’s and Don’ts

To keep everything authentic, here are some helpful rules:

✅ Do:

  • Show the PLATINUM Adult Chicken dry dog food and PLATINUM Adult Iberico dry dog food in the first three seconds of your video.
  • Film vertically, in natural light where possible.
  • Keep it clear and steady and ensure the background is free from clutter
  • Share short, premium-feeling content (15–30 seconds is ideal).
  • Let your dog and the food shine.

❌ Don’t:

  • Show other pet food brands.
  • Dress up or humanise your dog (no costumes, no voiceovers).
  • Use filters or gimmicks.
  • Make medical or health claims. Instead focus on taste, enjoyment, energy, and dining pleasure.

Ready to get started? Why not say hi to your teammates and share a few words about your pup in the comments below? We can’t wait to see your first social posts.

@all: What are you most looking forward to in this project with PLATINUM Dry food?

Please NOTE: Never show your dog in distress, for example with a tugged tail or sad eyes, tired. Your pup’s well-being is our top priority, so respect comfort levels and get them excited before creating content. Don’t humanise your pets for your content, we don’t want to see costumes, or hear voice overs. And please stay away from chains, chokes, prong or electric collars.