Your furry friend deserves the very best

There’s nothing, quite like watching our dogs enjoy every mouthful of their dinner. We’re talking waggy tails, bright eyes, and bowls licked clean. But can you say for sure that what they’re eating is truly good for them? If you’ve ever wanted to know that your pup is eating like a king or queen (with food that doesn’t just taste good but does too) then you’re in the right place.

It's time to say hello to PLATINUM, a premium pet food brand that’s on a mission to improve the quality of your dog’s life through quality nutrition.

Keen to get to know this unique Dog Food?

We are giving 500 lucky dogs the chance to get to know PLATINUM. The test team will be divided into two groups:

Team Dry Dog Food:

• 150 testers will receive PLATINUM Adult Chicken (10kg)
• 100 testers will receive PLATINUM Adult Iberico (10kg)

Team Wet Dog Food:

250 testers will receive:

• 12 x 375g PLATINUM Menu Chicken
• 12 x 375g Menu Duck & Turkey

Okay, what’s so special about PLATINUM?

Think of PLATINUM as quality cuisine for your pet. No, really. PLATINUM dog food is crafted using a unique cooking method called Fleischsaftgarung (or FSG for short), it’s real meat, gently cooked in its own juices using a slow, low-temperature process, with no unnecessary additives.

Here’s everything you need to know:

👉 The FSG preparation method is inspired by culinary traditions, not "Pet Food" industry.

👉 PLATINUM is made with real fresh meat and contains no animal by-products

👉 Your pup gets meat cooked in its own juices for max flavour and max nutrients

👉 PLATINUM dry food is naturally moist with residual meat juices, giving it the signature “Chewy Soft” texture that dogs love

👉 The wet food is also unique and has no added water or broth, making it nutrient-rich, with real meat goodness and its juices.

👉 It has travel-friendly, recyclable, and space-saving packaging and it’s even compatible to be fed with or in replacement of raw-food diets.

The PLATINUM missions

We want the teams to try PLATINUM’s dry or wet food and share their honest feedback with the brand and their followers.

As a PLATINUM tester, you will:

1. 🐶

   Feed your dog PLATINUM wet dog food or dry dog food, and notice their reaction

2. 📽️

   Share short, authentic videos (under 30 seconds) on Instagram or TikTok

3. ✍️

   Leave a rating and review on Trustpilot

4. 📋

   Complete a final survey to let the PLATINUM team know what you think

@all: Could your dog benefit from a more nutritious diet?