Release the hounds!

Our IAMS kits will be with us very soon! Here's one way to get the most out of our project and make sure our honest thoughts are heard by Kellie and the rest of the folks at IAMS.

IAMS ProActive Health Our IAMS CAT project was so successful that IAMS wanted to get dogs involved too! Here's an example of a great picture from EricM3rcury, and a great way of handing out samples from Kirstyetjohn! Let's make the Dog project even better!

Our project is all about sharing genuine opinions. In your kit are some small green "doggy" bags for you to divide your other bag of IAMS up into, and hand out to your pooch owning pals! Do take some snaps of your canine divvying up the food for their friends and send them to us here.

Make sure to include a coupon and also a "Spread the word" sheet when handing out your doggy bags! Get your friends to fill in their honest opinions once their dog has let them know what they think, and give the sheet back to you.

Then you can tell the folks over at IAMS exactly what they think, here:

Upload your "Spread the word" sheets, here

Later this week we'll have the chance to feed back our thoughts, but for now let's think about which of our friends will also get to try IAMS ProActive Health.

@all: which of your dogs' friends will you give your samples to?