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IAMS ProActive Health

IAMS ProActive Health Dog Food

2000 participants
19/10/2017 to 08/12/2017

IAMS Experiences

Over the course of four weeks a team of 2,000 trndsters and their canine friends tried IAMS ProActive Health dog food and shared their feedback with the brand. Check out their experiences here!


of the project team would recommend IAMS ProActive Health to their family and friends.


of the project team agree that IAMS pet food is supporting their pet having a healthy and active life.

IAMS ProActive Health Dog Spectrum Brands IAMS
  • What is your general impression of IAMS ProActive Health Dog?

  • Has IAMS ProActive Health Dog convinced you of their USP?

  • Snaps of the project team

    Our Project Team

    Opinions from the project team


    This project has made me realise that my dogs weren’t getting the healthy food they deserved, so thank you for including us in this project!"


    Both my dog and I have really enjoyed this campaign! Everyone I have spoken to and given doggy bags to, agree the Iams is the way forward with feeding your dog a balanced diet."


    My dog has really enjoyed this trail. I am sure he would like to continue iams proactive health as his main brand of food now. I dont want him unfriending me! Thank you for the opportunity. Scamp says thanks too."


    Spike has a very sensitive stomach and I don’t like changing his biscuits from the ones I normally use as it took a while and lots of trial and error to find ones that were good for him but we gave them a go and he loved them and they were really good and did not upset his stomach which is really good. So we would recommend them from a happy doggy and owner."

    IAMS ProActive Health: Product info

    IAMS ProActive Health* is designed with dogs' needs in mind, providing nutritionally complete dry food that contains premium ingredients and 24% more protein than the top two leading brands**

    Dental Health DENTAL HEALTH
    Special tooth friendly minerals gently reduce tartar build up by up to 80% in 28 days (results in dogs may vary)

    Digestive Health HEALTHY DIGESTION
    Blended with special fibres including beet pulp and prebiotic FOS

    Strong Immune System STRONG IMMUNE SYSTEM
    Enriched iwth antioxidants, vitamins and minerals to help maintain a strong immune system

    Superb Skin and Coat Condition SUPERB SKIN AND COAT CONDITION
    Formulated with a tailored Omega-6 and Omega-3 blend for healthy skin and shiny coat

    Strong Bones STRONG BONES
    With essential minerals such as calcium to help maintain strong bones

    Check out our friends at IAMS

    *Adult Small & Medium Breed Rich in Chicken dry dog food compared with Bakers Complete Adult with Chicken & Country Vegetable and Harringtons Adult Rich in Turkey with vegetables.
    **Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016.