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IAMS Naturally

Welcome to our IAMS Naturally, designed with cats' needs in mind and provides nutritionally complete food, with visible benefits.

1000 participants
09/01/2018 to 09/03/2018

IAMS Naturally Project: Experiences

Over the course of four weeks a team of 1,000 trndsters and their feline friends tried IAMS Naturally cat food and shared their feedback with the brand. Check out their experiences here!


of the project team members would recommend IAMS Naturally to their friends and family


of the project team members agreed that IAMS Naturally provides their cat with 100% complete & balanced diet.

IAMS Naturally Spectrum Brands IAMS
  • What is your general impression of IAMS Naturally?

  • Has IAMS Naturally convinced you of their USP?

  • Snaps of the project team

    Snaps of the project team

    Opinions from the project team


    My favorite part of this Iams campaign was watching my cats enjoy healthy, natural food and handing out samples at work, my colleagues were really pleased!"


    Thank You for choosing me to take part in the trial for Iams cat food. I have had such a positive experience when introducing the new food to Chloe's diet, she thoroughly enjoyed it either mixed with wet or on it's own that I will be buying Iams from now on as her appearance, health is much improved."


    I am so happy to have taken part in this survey it's opened our eyes to the benefits this food has on our furry friends! This is the first project I've ever been a part of and I'm over the moon about how positive it has been."


    Eric gave 5 stars and a big paws up. He is full of energy and his coat is sleek and glossy. He gobbles the food up and it's obviously doing good things for him! We will be continuing with the food and experimenting with the different flavours and trying the wet food too."

    IAMS Naturally: Product info

    IAMS Naturally

    IAMS Naturally provides nutritionally complete food from naturally sourced ingredients so you know your four-legged friend will be happy, healthy and full of life.

    Protein for strong lean muscles

    The wholesome ingredients of chicken, turkey, lamb, salmon and egg don't just smell and taste great to your pet, they also provide essential amino acids for strong lean muscles.

    Healthy digestion

    IAMS Naturally contains beet pulp and prebiotics which aid digestion as well as apple pomace as a natural source of fibre.

    Healthy skin and coat

    Shiny skin and healthy coat is one of the first indicators of how happy and healthy your pet is; the natural omega 6 and 3 fats maintain healthy skin and glossy coat.

    Natural defences

    IAMS Naturally for cats contains Vitamin E from natural tocopherols* to help support immunity, plus carrots and tomato** which contain natural antioxidants.

    Check out our friends at IAMS

    *Tocopherols are a class of organic compounds, which help provide vitamin E
    **Fruit and vegetables are found in IAMS Naturally for cats only