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Mielle

Mielle

500 trndsters are testing Mielle and never missing a moment.

500 participants
Beauty & Personal Care
21/07/2026 to 08/10/2026

Never miss a moment with Mielle

Your curls have plans this summer, and they should be able to keep up.

From Notting Hill Carnival and festivals to brunches, day parties and spontaneous catch-ups, life doesn't stop for a bad hair day. Neither should you!

That's why we're inviting 500 trndsters with type 3 and type 4 hair to discover the Mielle Kalahari Melon & Aloe Vera collection, a hydration-powered routine, created with textured hair in mind, that delivers up to 5 days of moisture.*

Expect soft, defined, healthy-looking curls that are ready for whatever your summer has in store. Because the best memories are made when you're living in the moment, not worrying about your hair.

Applications are now closed.


Mielle

What's in your starter kit?

You'll receive a complete routine featuring:
🩷 Mielle Kalahari Melon & Aloe Vera Shampoo
🩷 Mielle Kalahari Melon & Aloe Vera 2-Minute Deep Conditioner
🩷 Mielle Kalahari Melon & Aloe Vera Multi-Tasking Leave-In Conditioner
🩷 Mielle Kalahari Melon & Aloe Vera Curl Forming Glaze
🩷 Mielle Rosemary Mint Light Scalp & Hair Strengthening Oil

Your mission

Put Mielle to the test in real life and show us how your curls keep up.

  1. Build a weekly hair care routine with Mielle

  2. Get active on TikTok and Insta and shout about Mielle. Show off your hair transformations, your quick how-tos, or the latest trend (psst...we're looking for Carnival vibe content to help build the excitement)

  3. Share your feedback directly to the team at Mielle via the Final Survey

Applications are now closed.

Win a spot on the Mielle float at Notting Hill Carnival and a £50 Amazon voucher**

This project comes with more than just great hair.

One standout trndster will win a place on the Mielle float at Notting Hill Carnival, with the chance to bring two besties along for an unforgettable day at one of the UK's most iconic summer events.

And because every great summer deserves a little extra, 10 lucky trndsters will also receive a £50 Amazon voucher.

Ready to Never Miss a Moment?

Applications are now closed.


Not a trnd member yet?

It’s fun and free, with no strings attached. Join the community to apply for the Mielle project and get first dibs on future ones.

Register now

@all: Ever missed a moment because of a bad hair day?

*when used as a system
**Terms and conditions apply.

135 Comments

Mzmonzi Verified • 2 months ago

Oh this is an exciting one!!!

Cwilson928 Verified • 2 months ago

Looking forward in testing with Mielle and getting my hair carnival ready

JesseRoseSings Verified • 2 months ago

This would be so exciting, fingers crossed!

Imothebest16 Verified • 2 months ago

Fingers crossed been looking for the perfect products for my hair ➿

Nicole47 Verified • 2 months ago

Omg I would love to test theses products, super excited good luck everyone x

Anj • 2 months ago

Amazing 👏

jules7393 Verified • 2 months ago

My hair has become so bleurgh and dry, waves have gone flat and I don’t know what to do. Hoping Mielle can cure it 🤞🤞🤞

FrankieLux Verified • 2 months ago

So excited for this one! 🤞 I’d love to put Mielle to the test and share my hair journey from start to finish. 💚✨

Beeketah Verified • 2 months ago

I can’t wait to be accepted and try the products.

Wildelle93 Verified • 2 months ago

Wow, would love to try these

Liz Verified • 2 months ago

Omg so excited for this one!! Trying to embrace the natural curls and twirls in my hair lately and its proving difficult!! Fingers crossed 🤞

Ryen Verified • 2 months ago

YAY! I adore Mielle. What an amazing opportunity. Fingers crossed 🤞🏽 ✨️💚

Tinydancer7 • 2 months ago

Would be amazing to try this product

cbert Verified • 2 months ago

I would love to try a new brand that empowers women on their hair journey!

bea_16 Verified • 2 months ago

would be a huge honour!!! my curls adore mielle!!

AbbyA Verified • 2 months ago

Would love to try this range ❤️

shazame Verified • 2 months ago

i would love to try these on my natural curly hair

Subzy1 Verified • 2 months ago

I would have loved this but have naturally straight hair! I need something for volume . Hopefully one day!

Lancslass Verified • 2 months ago

I hope i get chosen, I have very curly hair and would love to try this new product, fingers crossed.😀

Justthattiredgirly • 2 months ago

How exciting!!! 💙

GgWarbs Verified • 2 months ago

♥️Loving the theme of carnival for this! My curly hair journey remains continuous and the last heat wave has been a challenge. 🥵

Bohodee Verified • 2 months ago

I'm so excited to have applied! As someone with naturally curly hair, I'd love the opportunity to share an honest review of the Mielle range with my community. I'd be documenting my full journey with Reels, Stories and updates, and I'll even be travelling to Italy this summer, so it'd be a great chance to show how the products perform in hot, humid weather. Fingers crossed! 🤞🌿💗

GemmaG Verified • 2 months ago

Now this is an exciting project my 3c hair has everything crossed as always 😉➿

I’m a huge natural hair advocate my curls bring me so much joy. 🤩

hiralharsad • 2 months ago

So excited for this one!! 😍

gehienulo Verified • 2 months ago

I love mielle products, can't wait to try this out

babyelephant • 2 months ago

Such good timing, I'm going on holiday for my 40th, would be amazing to use this after all the sun damage 🤣

As78 Verified • 2 months ago

very excited to take part in this Mielle hair products project for my curly hair 🤞

Danny31 • 2 months ago

¡Me emociona poder tener la oportunidad de participar en este proyecto! Mi cabello rizado estará muy feliz

Glow.with.lazypanda • 2 months ago

I’m so excited about this project! 🤍 As someone who’s embracing my natural curls, keeping my hair hydrated between wash days is one of my biggest challenges. I’d love the opportunity to test this collection, share honest results, and connect with other curly-haired trndsters throughout the campaign. Good luck everyone! ✨

Cherryblossom Verified • 2 months ago

A natural hair product for the curly haired trndsters!!! Sign me up immediately as mama of twins we get through so much product but as we all know they aren’t made the same. Can’t wait to try these

kxngbr Verified • 2 months ago

I would absolutely love to try this out, being able to fuse cultures and add in a carnival vibe through myself being south asian, it would be great to create styles and looks with my hair using products that really represent me and my hair.

kctester Verified • 2 months ago

I don’t have curly hair so won’t be applying, but this is an amazing opportunity! Goodluck everyone 🤍

daya.xx0 • 2 months ago

looks so cool!

Patty.ugc Verified • 2 months ago

I am so excited about this project. Going to Ibiza end of August for my 50th birthday and will be great to keep my curls healthy and hydrated. 😍

Patric Verified • 2 months ago

My hair is dry during this hot humid weather, it needs a good hydration boost to show my natural wavrs

Luanda111 Verified • 2 months ago

This hair care routine sounds fantastic <3 I have to try these products!

Ruviewer Verified • 2 months ago

As a curly girly this would be amazing to try! Not tried this brand before so if selected I'd love to test and review to share my results with all family, friends and followers 🫶🏼 all the best everyone 💕

Riverdale Verified • 2 months ago

Happy to see this brand on this platform. And a hair care campaign for type 3 and 4. Really awesome

Suep1976 Verified • 2 months ago

Looking forward to trying this product

Falak Verified • 2 months ago

I would have loved it I have wavy hair so may be next time.

lilyellis79 Verified • 2 months ago

Looking forward to trying this product 🥰

Dee3concepts Verified • 2 months ago

Super exited, looking forward to this too. Thanks a lot #trend #mielle.

SingingScorpio Verified • 2 months ago

Haven’t tested anything in a while but this one is sooo up my street. 🤞🏽I get picked

Nitokris • 2 months ago

No dyeing, no curling, no strengthening, my all natural hair is giving me so much joy. It deserves the best treatment with the best products, and a little adventure with Mielle will worth sharing with the world.

NikitaNic Verified • 2 months ago

I’m only just trying to revive my natural hair so would love to put these to the test and try! So curious 🥰

rebecaulfield Verified • 2 months ago

Oh this is. BIG. Got my fingers 🤞🏽

Glowjournal • 2 months ago

I can’t wait to try Mielle products! I’m especially looking forward to seeing their hydrating effects on my hair 🌟🤍

that.dimpledlady Verified • 2 months ago

Excited for this!

ACSN • 2 months ago

I am so ready to try a new haircare product to give my curls even more of a boost. I'd be honoured to be chosen!

Peechy Verified • 2 months ago

whooppp this is a good one, I'm always looking for products to use on my curly/coily hair. I'm really hoping to try these as I need the hydration is this hot weather we've been having,