Need ideas for bringing the party? We got you
Look, we get it, your social life is on fire but your ideas for sharing it, are not? Even your favourite content ctreator struggles sometimes (probably). But that’s why you got us.
Before we get into the ideas, here are the non-negotiables:
Your content must include:
✅ The packshot and the application of the Deodorant Stick in the first 3 seconds. (You can absolutely feature the Shower Gel too, but please use it in the shower. Let’s keep it where it belongs and not poured dramatically into your hands.)
✅ A confident, hands-up moment. Whether you're at a festival, concert, house party, in your garden or dancing in your bathroom mirror, we want to see those hands in the air and those fresh-pits on display.
✅ The Old Spice Whistle Remix by Pegassi as your soundtrack.
✅ Something red. Wear red, feature red, embrace red. Consider it your party uniform.
Now, onto the fun stuff.
Got festival tickets booked?
Then this one writes itself. Use your Old Spice x Tomorrowland Deodorant Stick and Shower Gel as you get festival ready, then take it with you and show it off in the wild. Headline act? Mystery act you'd never heard of but have already booked to see again? Show it off with your fresh-pits, hands-up confidence.
No festival footage yet? No problem. Dig into your camera roll and stitch together clips from old festivals, concerts or parties. Mix them with fresh footage of your Old Spice routine and you've got instant main-stage energy.
Saturday night set to be a big one?
No festival? No worries. Simply recreate the festival experience with your mates in your living room, your garden or your kitchen. Blast some music (but remember only use the Whistle Remix by Pegassi in your post), have some fun and get your hands in the air. Old Spice x Tomorrowland doesn't care where you are as long as you bring the party.
Bonus points if everyone commits to the festival fantasy. Sunglasses indoors, dramatic dance moves and absolutely no explanation needed.
Got absolutely nothing in the social calendar?
Okay, okay, okay. First of all, text your mates and find out what’s going on but second of all, you can still get creative. All you need to do is turn the lights off, hold up the packaging and hit record. The glow-in-the-dark reveal works anywhere, any time. Lay over the Whistle Remix soundtrack and you’ve somehow brought the party vibes without getting off the sofa. You’re welcome.
💃 Ladies, don’t forget to bring in your partner, boyfriend, male bestie, brother, or whoever you’re creating with. More people, more energy, more fun!
20 prizes up for grabs for the best content
Remember, the 20 most creative posts will each win a £50 Amazon Gift Card AND a Tomorrowland Flag (worth £36)*! Send us your links to enter:
Upload your URL
Submit your photo
Important! ⚠️
When posting, please start your caption with “AD”, include the hashtags #HandsUpFreshness and #24hFestivalFreshwithOldSpice, and tag @oldspiceuk and @trnduk.
For your content, please wear something red and use the Whistle Remix by Pegassi as the soundtrack. Please do not use any other songs. Click here to access the song and view the full instructions.
And before you post, remember to check our Content guidelines to make sure you’ve got it all locked in.
Our content guidelines
@all: What are you sharing first?
*Full terms and conditions can be found here