Turn up the freshness with Old Spice and Tomorrowland

It’s official, festival season is here and there’s only one thing on our minds: dancing until sunrise, hands up fresh. But if you’re worried your pits might smell worse than the long drop by the time the headliner hits the stage, Old Spice Tomorrowland Special Edition is here to save the day (and your reputation).

The Old Spice Tomorrowland Special Edition brings 24/7 Fresssshhh* this summer with worry-free, next-level freshness that lasts to the last beat.

Oh, and did we mention, it glows in the dark?

Want to join the Old Spice Tomorrowland project team?

We’re on the hunt for 500 men (or women, if you have a friend/boyfriend/brother who will put Old Spice to the test and proudly feature in your content). Then, you’ll:

1. Try the Old Spice Tomorrowland Special Edition Shower Gel and Deodorant Stick

2. Share your #HandsUpFreshness moment on social media – show the world what confidence smells like, or how you spot your Old Spice in the dark. It glows, after all.

Applications are open from 21st May till 16th June, so don’t miss your chance.

Oh, and YES. Your friends are invited to the project too. Sharing is caring. And there’s room for all!

Ready for 24/7 fressshhh* all festival long?

@all: Ready to turn off the lights and turn up the freshness?

*with daily use