Let’s see your #HandsUpFreshness in action
Okay, bookmark this blog right now…. Done it? Okay.
This is your one-stop reference for everything your content needs to get you in the running for the prize.
Ready to generate FOMO on TikTok and Instagram? Here are some ideas:
The non-negotiables
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Use the Whistle Remix 🎶
Every piece of content needs the following track: Whistle Remix by Pegassi. 🎧 Please do not use any other music!
- TikTok: click here to add directly in the app
- Instagram: download the track (you can find four different lengths) and edit it into your video before uploading using tools like CapCut, Canva or InShot
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The hashtags #️⃣
Plus, every caption must start with AD and include both hashtags: #HandsUpFreshness #24hFestivalFreshwithOldSpice and tag both accounts: @oldspiceuk @trnduk
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Show off that hands up energy 🙌
Once you’ve used the products, we want to see you living that #HandsUpFreshness moment. Whether it’s the first drop at the main stage or you’re getting ready at home with music on, we want to see you put your hands up and party like you’re there. Fresh, confident, and fully in it.
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Make it yours 🫵
No two festival sets are the same, and your content shouldn’t be either. Seriously, bring the energy, humour, and personality to your posts and make them stand out.
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A touch of red 💯
Think of red as your festival wristband: a simple detail that ties everything together. It could be your outfit, a prop, or something subtle in the background, just enough to give your video that cohesive, Old Spice feel.
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Give that glow some screen time 🧪
Let the glow-in-the-dark moment breathe, don’t rush it.
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Ladies, bring your plus one 💃🕺
Bring your boyfriend, male bestie, brother (or whoever you’ve “borrowed” Old Spice from) into your video and make it a shared festival moment. 🎡
The dos
✅ Show your Old Spice product within the first 2 seconds of your video.
✅ Include the product application right at the start so viewers can instantly see it in action.
✅ Add red subtitles/text overlays throughout your content to help key messages stand out.
The don'ts
❌ Don't make it look like a standard product unboxing.
❌ Don't over-explain the product, just tell them how fresh your pits feel.
❌ Don't forget the track. Seriously.
❌ Don’t show any other brands or products.
❌ Don’t use copyrighted music.
Get inspired by last year's #HandsUpFreshness content
Report back for a chance to win* 🎁
At the end of the project, the 10 most creative posts will each win:
☑️ a £50 Amazon Gift Card
☑️ a Tomorrowland Flag (worth £36)
But to be in with a chance, make sure your post has everything we’ve mentioned before you hit share. Oh, and make sure you share by 15th July.
Upload your URLs
Submit your photos
*Full terms and conditions can be found here.