#HandsUpFreshness: ready to post?
You've probably got your kit by now (if not, check out your tracking details here). Last week we shared your content guidelines, the do’s, don’t and everything in between. Now comes the fun part: actually creating your content.
There are two main moments we want you to bring to life.
1. The festival/party/club spotlight
Okay, we want to see Old Spice x Tomorrowland over the course of the night. Start with party prep…
1️⃣ Use the Old Spice x Tomorrowland Shower Gel and Deodorant Stick on camera as you get ready for your night
Then, cut…
2️⃣ The festival, the club, the dancefloor, the kitchen at 2am, wherever the night takes you
3️⃣ Show us what 24/7 fressshhh* looks like when it's actually working. Show off your #HandsUpFreshness confidence moment
💃 Ladies, don’t forget to bring in your partner, boyfriend, male bestie, brother, or whoever you’re creating with. More people, more energy, more fun!
2. Turn down the lights, turn up the freshness
Three words: turn. the. lights. off.
Social calendar looking a little dry or just fancy a night in? No sweat (literally).
The Old Spice x Tomorrowland packaging glows in the dark and your followers need to see it. Show us the glow-in-the-dark reveal, catch your reaction and let the products do the hard work. Because, some products are already content worthy.
Important! ⚠️
When posting, please start your caption with “AD”, include the hashtags #HandsUpFreshness and #24hFestivalFreshwithOldSpice, and tag @oldspiceuk and @trnduk.
For your content, please wear something red and use the 🎧 Whistle Remix by Pegassi as the soundtrack. Please do not use any other songs. Click here to access the song and view the full instructions.
Report back for a chance to win**
Remember, the 20 most creative posts will each win:
☑️ a £50 Amazon Gift Card
☑️ a Tomorrowland Flag (worth £36)
You just need to send us your links to enter:
Upload your URLs
Submit your photos
❗To be in with a chance of winning, your social media profile needs to be set to public. If your account is currently private, make sure to switch it to public before sharing your post with us.
@all: What are your first impressions of Old Spice x Tomorrowland so far?
*with daily use
**Full terms and conditions can be found here