AnneMary

7 days ago

You're on the Old Spice x Tomorrowland team

Got an email earlier today welcoming you to the team? Excellent. You applied, we liked what you had to say and now you're on the team. What does this mean? You’re in and your summer is about to get a whole lot fressshhher.

24/7 fressshhh*. All festival long.

oldspice Festival season is here, and Old Spice x Tomorrowland Special Edition is here to make sure your pits don’t get more attention than the headline act. 😎 We're talking 24/7 freshness*, perfume quality scent, and packaging that glows in the dark (Why? Because nobody should have to rummage around in a dark tent for their deodorant at 3am ⛺).

This is the Old Spice Tomorrowland Special Edition Shower Gel and Deodorant Stick. And for the next few weeks, it's yours to test. 🫵

Your Old Spice x Tomorrowland missions 💪

  1. Test 🚿

    Experience the freshness of Old Spice x Tomorrowland Special Edition Shower Gel and Deodorant Stick.

  2. Share 🤳

    Make us laugh, surprise us, and show us how you get festival-ready with Old Spice. Then take your audience from prep mode to party mode, capturing yourself living your best life with your hands up, fresh pits, and zero worries. Share your #HandsUpFreshness moment and show the world what confidence smells like.

  3. Report back to win 💻

    Share your content with us to win some excellent merch.

  4. Take the survey 📝

    Fill out a quick final survey when the festival dust has settled.

⚠️ When posting, please start your caption with “AD”, include the hashtags #HandsUpFreshness and #24hFestivalFreshwithOldSpice, and tag @oldspiceuk and @trnduk.

You bring the #HandsUpFreshness, Pegassi brings the music 🎧

Exciting news 🎉 this project comes with its own sound! The iconic Old Spice whistle has been reimagined by Pegassi, a Belgian DJ known for festival anthems like Yoyoyo and Wanna Feel, and set to play Tomorrowland this year.

This is the sound behind your #HandsUpFreshness moments, so please only use this music in your content. Click here to access the song and view the full instructions.

What’s all this about merch? 🎁

We’re glad you asked. Post to Insta or TikTok, then share your posts with us (that bit’s important), and if you bring the party, you could be one of 10 winners, each receiving a £50 Amazon Gift Card and a Tomorrowland Flag (worth £36).**

Upload to win

Kits will be with you soon 📦

We're packing up your Old Spice x Tomorrowland kit as we speak, and it will land with you from 17 June onwards. Click here to track your parcel. More details dropping soon. Don’t go anywhere. 😉

@all: Got any festivals, concerts, or parties coming up where Old Spice will be your go-to for staying fresh?

*with daily use
**Full terms and conditions can be found here.