Want to try IAMS ProActive Health for free?

We're looking for 2,000 trnd members (and their cats!) to experience superior nutrition that tastes great with IAMS ProActive Health, it contains more animal protein so your moggy stays fuller for longer.

Over the next four weeks you and your moggy can try it out for free. During that time, along with the rest of the team, you'll:

  • Let your cat try IAMS ProActive Health dry food, along with 2,000 other lucky felines
  • Feed your vital opinions back to the brand via two online surveys
  • Spread the IAMS word by giving your fellow cat-owning friends the "kitty bags" and coupons from your free kit
  • Leave your honest reviews and opinions of IAMS ProActive Health across the web
  • Share your favourite cat snaps on social media with the hashtag #thinkIAMS
  • IAMS ProActive Health is designed with cats' needs in mind, providing nutritionally complete dry food that contains premium ingredients and natural animal protein.
  • 2,000 lucky cats will get to try IAMS ProActive Health for free, while you feed your honest opinions straight back to the folks at IAMS and share cute pictures of your furry friend enjoying their new food!
  • IAMS knows cats are carnivores and need protein containing taurine. That's why their number 1 ingredient is chicken and turkey. If you want superior nutrition for your healthy and active cat, apply now!

So what's in the kit?

For you and your cat:

Want to try IAMS ProActive Health for free? Click here to apply!

  • An 800g bag of IAMS ProActive Health Chicken for adult cat
  • A project handbook

To share with other cat lovers (friends, relatives, work colleagues):

  • Another 800g bag of IAMS ProActive Health Chicken for adult cat, to share out
  • Some “kitty bags” to divide your IAMS ProActive Health into
  • Research sheets to ask your friends and family about the product.
  • 10 x £2 off IAMS cat food coupons (Includes ProActive Health and Delights)

Sound good? Before you can apply for this project you need to sign up to trnd.

Sign up to trnd here

Applications close at midnight on the 1st of June, so sign up then get your application in now!

Already a trnd member?

Apply for the IAMS project, here



So what's trnd all about?

trnd is a place where you can join a project team and test the latest products to hit the market.

You'll recieve a kit with the product itself and loads of exclusive info and extra goodies to help you get those around you involved too!

Once you've tried it out, share your opinions with the brand and help shape their future products.