Forgot your password?


2,000 lucky felines will have the chance to product test free samples of IAMS Pro Active Health cat food.

2000 participants
22/05/2017 to 14/07/2017

IAMS Experiences

Over the course of four weeks a team of 2,000 trndsters and their feline friends tried IAMS Naturally cat food and shared their feedback with the brand. Check out their experiences here!


of the project team would recommend IAMS ProActive Health

IAMS ProActive Health Spectrum Brands IAMS
  • What is your general impression of IAMS ProActive Health?

  • Has IAMS ProActive Health convinced you of their USP?

  • Snaps of the project team

    Our project team

    Opinions from the project team


    I would just like to say thankyou so so much for sending me the IAMS samples. My 3 cats Dottie, Rosie and Poppy absolutely loved trying this out, I shared with 2 relatives and 4 friends and all of their cats lapped up their freebie Dinner! I can conclude everyone has converted to IAMS and will be purchasing for their feline fur babies in the future. Thankyou for allowing me to take part in this, thoroughly enjoyed it


    Thank you for letting my cat Jack be a trndster!! He's enjoyed every mouthful meow. Jack has a glossy coat, no dry skin, shiny eyes and isn't bringing in special treats any more. So thank you :)


    Thank you for the opportunity to let me and Maya be part of your project. She very much loved the food and so have 10 other wee moggies. I do believe from my friends, family and colleagues it's been a positive result. Thank you again.

    IAMS ProActive Health: Product info

    IAMS ProActive Health* is designed with cats' needs in mind, providing nutritionally complete dry food that contains premium ingredients and 47% more animal protein than the top two leading brands.**

    Urinary Tract Health URINARY TRACT HEALTH
    Controlled levels of magnesium and high quality animal proteins

    A Healthy Digestive System A HEALTHY DIGESTIVE SYSTEM
    Blended with special fibres including beet pulp and pebiotic FOS

    The Body's Natural Defence System THE BODY'S NATURAL DEFENCE SYSTEM
    Enriched with antioidants, vitamins and minerals to help mainting a strong immune system

    Superb Skin and Coat Condition SUPERB SKIN AND CAOT CONDITION
    Forulated with a tailored Omega-6 and Omega-3 blend for healthy skin and shiny coat

    Strong Bones STRONG BONES
    With essential minerals such as calcium to help maintain strong bones

    Check out our friends at IAMS

    *Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken and Rice.
    **Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016.