Our Feline Photo Gallery is live!

We've had so many cute cat pics sent in of everyone's moggies enjoying IAMS, we thought we'd spread the joy and open the gallery page for us all to see!

Check out the gallery! Alfoxette's very photogenic cat posing for the purr-fect IAMS pic!

The folks over at IAMS have been overwhelmed seeing all your feedback and photos! Now the gallery is live we can all see how our cats have been getting on with ProActive Health.

Click here to see everyone's cats in the gallery!

IAMS ProActive Health has plenty of vitamins and minerals to keep your cats looking healthy and photogenic! Have you and your friends noticed this? Let us know their thoughts too by submitting their "Spread the word" sheets:

Submit your friends' "Spread the word" sheets, here!

@all: Is your cat feeling and looking their best on IAMS ProActive Health?

Spreading the word online

As well as letting our friends' know what we think of IAMS we also have a great opportunity to help even more cat owners make the right choice for their feline.

Leave your reviews! Dinmore's cat, Katniss, deciding what she thinks of IAMS ProActive Health!

IAMS would love your honest reviews on their site, here! Let's have a look at some of our team's opinions so far:

My cat loves IAMS, she enjoys the taste and is much more satisfied than when I was feeding her Go Cat or Whiskas dry food. I have noticed that her skin has improved and she looks so much more healthier.
- squeeze


Have been feeding my cat this for just over a week and she loves it!! I feel happy as i know it is doing her good as well as filling her tummy.
- AuntieMabel17


I have two cats who have always been very picky with food but having tried them on this iams they really love it and always finish their bowl. Will continue to buy this food for them in the future
- Jonesjay9

Click here to leave your review, too!

Do remember to let us know if you've left an IAMS review, mentioned the food in a facebook post, or shared a pic on Instagram, via our online report tool:

Click here to leave an online report

@all: Do your cats agree with the above reviews?

Healthier, happier cats

For a healthy, active life, cats need plenty of animal protein. Cats are carnivores which means they need amino rich animal proteins. Once eaten, these amino acids can help to maintain strong muscles and support a healthy skin and coat.

Healthy happy cat Iamcharlottehi26's cat Tuna, ready to tuck in!

Unlike other mammals, cats can’t produce their own taurine (an amino acid needed to maintain normal vision, digestion and heart muscle function) so, they have to consume it. Taurine can only be found in animal-based protein which is why the folks at IAMS ensure that:

IAMS ProActive Health* for cats contains 47% more animal protein than the top two leading brands**.

There's also lots of great vitamins, minerals and omega oils to help keep your cat's coat shiny, their urinary tract tip-top and general health up to scratch.

Plus, all that extra protein keeps your cat fuller for longer, meaning you can feed them less! And that means, per day, IAMS ProActive Health may work out cheaper than you'd think!

What do your friends and family think of IAMS? Are their cats happy with it? Let us know by submitting their "Spread the word" sheets!

Submit "Spread the word" sheets, here!

@all: How is your cat getting on with IAMS?

*Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken and Rice. **Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016.

What we think of IAMS

We've started handing our our IAMS samples and asking our friends what they think, but what do we think of ProActive Health?

What do you think?

We know IAMS ProActive Health has more protein in it than other brands, has plenty of naturally occuring Taurine to keep our cats healthy, and is designed with felines' nutritional needs in mind - but how does this translate to what we and our cats think?

Well, IAMS want to know! Our Initial Survey is now live, and this is one of the most important parts of our project. Make sure to feed back your honest opinions to Kellie and the folks over at IAMS!

Take the Initial Survey, here!

Has your moggy been munching their new food happily? Or is your feline a fusspot? Let us know!

@all: What do you and your cat make of IAMS ProActive health?

Pouncing on our IAMS Project

Our IAMS kits will be with us very soon! Here's one way to get the most out of our project and make sure our honest thoughts are heard by Kellie and the rest of the folks at IAMS.

Who will get your free samples? EricM3rcury's moggy thinking about who to share their food with, and KirstyetJohn's kitty bags ready to hand out! Thanks so much for the photos!

Our project is all about sharing genuine opinions. In your kit are some small orange "kitty" bags for you to divide your other bag of IAMS up into, and hand out to your fellow feline fans! Do take some snaps of your moggy divvying up the food for their friends and send them to us here..

Make sure to include a coupon and also a "Spread the word" sheet when handing out your kitty bags! Get your friends to fill in their honest opinions once their cat has let them know what they think, and give the sheet back to you.

Then you can tell the folks over at IAMS exactly what they think, here:

Submit your friends' "Spread the word" sheets, here!

Next week we'll have the chance to feed back our thoughts, but for now let's think about which of our friends will also get to try IAMS ProActive Health.

@all: which of your cats' friends will you give your samples to?